Is your Web site turning visitors away?

Written by Gihan Perera


Continued from page 1

"You might choose a realtor who's local, or who has been referred to you, or maybe even some distant uncle who does this for a living. But what if they don't getrepparttar best deal for you? This could cost you a fortune! For instance, even ifrepparttar 138224 price they get for you is just 1% lower than what it should be, that could amount to thousands of dollars. That's money out of YOUR pocket. And if you're planning to use that as a deposit on your new home, that 1% will cost you many MORE thousands of dollars interest inrepparttar 138225 coming years."

3. Show them how GOOD it could be.

OK, now you've got them worried! They might have started out as neutral, bored or complacent. But now you've shown themrepparttar 138226 real cost, they are forced to think harder about their decision.

Now you show themrepparttar 138227 other side ofrepparttar 138228 coin: If they didn't have this problem, what arerepparttar 138229 benefits to them?

For example:

"Onrepparttar 138230 other hand, what if your agent got you 1% MORE thanrepparttar 138231 normal price? A good agent can do that for you. Now that's extra money in your pocket! Money that you can use on a vacation. Orrepparttar 138232 college fund. Or an extra deposit on your new home, which could save you many times that amount in interest."

4. Show them HOW to fix it.

Now you tell them - briefly - how to fix it. Like this:

"The secret of gettingrepparttar 138233 best price for your house is to constantly sell its value, not its market price. If you know what your buyer's hot buttons are, you can make sure that all your marketing is aimed at pressing those buttons."

5. Tell them how YOU can help.

Finally, you describe how YOU can help them to implement that solution, like this:

"Our team of trained professionals works closely with you to getrepparttar 138234 best possible price for your home. All of our realtors have at least 10 years experience inrepparttar 138235 market, all are currently active working with clients just like you, and all have Blah Blah qualifications. Contact us now for a free consultation, etc. etc."

Do you see how simple this is?

I hope you can seerepparttar 138236 simplicity and elegance ofrepparttar 138237 BAD / WORSE / GOOD / HOW / YOU formula.

In just a few short paragraphs, it establishes rapport, demonstrates understanding, provides a solution, establishes your credibility, and encourages action.

For another example of this process in action, visitrepparttar 138238 front page of my Web site at http://GihanPerera.com.

Gihan Perera is the author of "Make More Money From Your Web Site". Visit http://www.firststep.com.au and get your free e-book "The Seven Fatal Mistakes That Almost Every Business Owner Makes on Their Web Site" - PLUS free resale rights.


8-Ideas for Adding Prosperity to a Small Business

Written by Holly Bentz


Continued from page 1

5. Employ temporary help. While hiring full-time staff may seem likerepparttar perfect solution to a juggling act, it can increase your business liabilities. Freelancers, independent contractors, and part-time help can free up your time with administrative duties or other tasks that can maximize your time productively.

fruitionMedia.net is a media boutique of copywriting and production services. Owner, Holly Bentz uses a virtual assistant to free up time consuming administrative tasks. The savings is comprised of liability insurance, medical benefits, vacation/sick time, as well as payroll taxes.

6. Do a joint venture. Aligning forces with a complimenting business is a significant way to promote a business. Both simple and inexpensive, joint partnerships in an associated industry may create win-win profitable results.

Several real estate agencies have employedrepparttar 138169 same strategy. Realtors have combined forces with mortgage companies. Obviously, owning a home and financing go hand in hand. By expanding their non-competitive services, they are able to add value to their clientele base. CEO, David Baran of ChicagoHome.com partnered with a mortgage broker to ensure more closings.

7. Employ innovative marketing mediums. Research studies depict that grassroots marketing techniques are both cost effective and produce better results than other forms of advertising. Ezines, moderating online events or offering courses are three ways to market a business withoutrepparttar 138170 expense of print ads or a television commercial.

To reach a wide audience, promote a website with a radio spot. Radio advertising offers an expedient way to measure advertising results; particularly when it brandsrepparttar 138171 URL address of your business. The proof lies in an entity’s traffic report. Another way to build a relationship with prospects is viarepparttar 138172 regular submission of a newsletter. More importantly, it will establish a relationship with prospective clients.

8. Affiliate, affiliate affiliate. Morph your business into a business opportunity or an affiliate partnership. Reselling and affiliate programs represent unlimited financial possibilities. Since, an affiliate or reseller program presents little risk and necessitates little capital, they both offer more prosperity. Perfect for a standardized product or service, an affiliate or a reseller’s program may enhance sales without allrepparttar 138173 work.

Business Marketing Resources:

Userepparttar 138174 following links to streamlinerepparttar 138175 way you market your company:

Discover how to achieverepparttar 138176 best online results with search engine optimization and pay-per-click advertising on Google and Overture - NeMEDia.com.

Build a responsive company brand identity with traditional advertising and an online presence at an affordable rate - AdvertisingKits.com.

Achieve more results with informatively compelling sales copy - fruitionMedia.net.

Writer/producer, Holly Bentz provides copy designed to build business and achieve online sales results.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use