Do you know formula for writing a good sales letter?
There are three steps to creating a powerful and effective sales letter for your business.
For Marketer, content of sales letter is "Good News" associated with product or service that is being sold. The marketer wants his or her audience to see Benefits of acting upon or responding to sales letter's invitation to buy.
The focus of entire letter is potential Benefit of message for audience. As a Marketer, I can write all about features of a particular product, but if I don't communicate how person can benefit, then I am wasting their time and my effort.
So what is this three step formula?
Let's begin with focus of communicating Benefits. With that in mind we move toward...
1. The Headline - What is Core Benefit?
In this fast-paced world, people seldom have time to focus on every advertisement and sales letter that crosses their path. This is especially true for those of us on Internet who have been conditioned for almost instant gratification. If your web page or email letter does not immediately capture their attention and entice them to look further - then sale will never be made.
In your headline you need to tell them What You Are Going To SAY about how product will benefit their needs. You've probably got less than 30 seconds to make folks want to read rest of your letter - else they will delete your email or click to another page.
If your web page or sales letter does not immediately Grab Their Attention, then they will be gone within 30 seconds and you will probably never get them back.
Make sure that your marketing pieces begin with a Benefit Rich headline that tells reader how they will benefit if they read your letter and act upon its invitation. Tell them immediately what you have that will benefit them, or sale will be lost.