Is Your Copy Upside Down?

Written by Karon Thackston

Continued from page 1

Professional Virtual Assistants Lighten Your Load Tired of running around, feeling like you’re out of control? Have too much to do and not enough time to do it. Those arerepparttar situations where virtual assistants are a lifesaver! By using a professional virtual assistant, you’ll find your load lightened, your schedule freed, and your business day more organized. You’ll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

For over seven years, we have been providing Virtual Assistant services torepparttar 108162 global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.

Seerepparttar 108163 difference? We’ve hit a nerve. We’ve gottenrepparttar 108164 readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown themrepparttar 108165 end result of using this virtual assistant service, and then backed it up with facts.

I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too.

When writing any type of advertising copy, remember to place your best information up top (right side up), instead of atrepparttar 108166 bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales!

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at, or learn to write your own copy at Don’t forget to subscribe to Karon’s free ezine at

The "Not-So-Secret" Formula For Good Sales Letters.

Written by Ronald Dunn

Continued from page 1

2. The Body - How is this going to benefit me?

Withrepparttar headline you told them whatrepparttar 108161 core benefit was. Now you need to tell them how this will happen and expand on how that will benefitrepparttar 108162 people visiting your site.

You need to describerepparttar 108163 features and benefits of your product. When they get done reading your letter they will know...

... exactly what they will get if they respond torepparttar 108164 letter

...repparttar 108165 specific features of your product with their benefits

... testimonials of how others have benefited

3. The Call To Action - How to you get them to take action?

You've got their attention.

You've told them aboutrepparttar 108166 benefits ofrepparttar 108167 product.

Now it is time to recap those benefits in such a fashion that you prompt your audience toward a specific action.

What do I mean by "specific action"?

The conclusion of a sales letter should recaprepparttar 108168 benefits and then tell them Exactly what they need to do to get what you are offering. Too many otherwise Great sales letters fail because they leave prospects and customers hanging, trying to figure out how to get whatrepparttar 108169 seller is offering.

If they need to click a certain link and complete an order form, then say: Click Here Now and completerepparttar 108170 order form.

If they need to call a phone number and place an order, give them that number andrepparttar 108171 hours that somebody will be available to takerepparttar 108172 call.

Make it easy for them to acquirerepparttar 108173 benefits that you're offering - or they won't.

Probablyrepparttar 108174 most important part of your sales letter is...


Sign your name. People do not like anonymity. They Want to Know who they are dealing with.

To communicaterepparttar 108175 benefits you want your audience to enjoy...

... Grab their attention with your headline

... Tell them how your product will benefit them

... Be specific onrepparttar 108176 course of action and Sign Your Name

Ronald publishes The Christian Marketer and is the owner of RJDunn Enterprises - Ebooks-4-You. By subscribing to his newsletter, you will receive articles, tips, resources and education that will aid you in both your Christian and Internet Marketing life. To subscribe, go here:

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