Marketing: Is Telemarketing Still Viable for Small Businesses

Is Telemarketing Still Viable for Small Businesses

Written by Ronald Cantu

The telephone is repparttar

lifeline for many small businesses and that includes telemarketing. Yet with repparttar 120488

advent of

National No Call Registry and fines up to $11,000 many small businesses are faced with repparttar 120490

dilemna to telemarket or not. Telemarketing has always been one of repparttar 120491

most cost effective ways for small businesses to market. And even with most states already implementing some sort of Do Not Call Legislation and charging a small fee either monthly or quarterly to Small businesses owners. It was still a viable marketing alternative. The system was working well for both repparttar 120492

states and repparttar 120493

small business owners. Yet repparttar 120494

federal government or should I say repparttar 120495

politicians didn’t see it that way and repparttar 120496

FTC felt

need to protect repparttar 120498

consumer against those wretched telemarketers by implementing it’s on Do Not Call laws. One might even believe that these concerned politician’s hearts were in repparttar 120499

right place if it weren’t for repparttar 120500

fact that they decided to exclude themselves from their on laws. Yes repparttar 120501

National No Call Registry does not apply to our political representatives. They can still call you up anytime and ask for your vote or your money. How convenient. So where does that leave repparttar 120502

small business owner. With repparttar 120503

National No Call List at a price of $7000 annually many small business owners will elect to stop telemarketing. Fortunately repparttar 120504

FTC did make a portion of repparttar 120505

list free for anyone requiring only a list of Do Not Call numbers in their area. Yes you can go to repparttar 120506

National No Call Registry Website and download a list of up to 5 Area codes of No Call Numbers free of charge. This should be sufficient for most small businesses.

Simple Strategies for Marketing Success

Written by Charlene Rashkow

SIMPLE STRATEGIES FOR MARKETING SUCCESS! By Charlene Rashkow Copyright2004

While most online business owners realize that promoting their products and services are necessary, some are stymied by how to reach their target audience. Some business owners even believe they are too small to invest in a promotional campaign but nothing is further from repparttar truth. While a full-fledged marketing effort may not be necessary for a smaller business, it is however crucial to your success that you employ some type of marketing activity. After all, if you don't spread repparttar 120487 word about your business, how will anyone find you?

Without question, learning a few SEO strategies and including interesting copy on your site are necessary tools for empowering your efforts, that is only repparttar 120488 beginning. When it comes to a productive and fruitful business, at repparttar 120489 root of your success is making sure that your marketing efforts are having an impact.

The following uncomplicated strategies will definitely empower your efforts and best of all will not cost a lot of money.

1) Word of Mouth: Still repparttar 120490 best form of advertising! Each time you work with a client, ask if you can use them as a reference. If they’ve been happy with your services, they will surely say yes. You should also ask your clients if they would be willing to refer you to friends and business associates. To encourage others to recommend you, offer them a small finder’s fee for their referral.

2) Testimonials Work Extremely Well! Obtaining a testimonial to include on your site works miracles. Personally, when clients comment favorably in response to something I've written, I immediately ask for permission to post their comments on my site. I then include a link to repparttar 120491 client's web site so that we each gain in repparttar 120492 process. All in all, nothing pays off in dividends as well as good testimonials and referrals.

3) Networking with Others! Whether it's at a meeting, at an informal gathering or during a brief presentation, every contact you make is a potential client. Share what you do with others when striking up conversations with those in close proximity. You never know if that person might be in repparttar 120493 market for exactly what you have to offer.

4) Give something Away Free! To get your foot in repparttar 120494 door it's often a good idea to give something away free of charge. This is not to imply that your services are not worth paying for, but your potential client might need a little convincing. By way of example, if you're an SEO expert, and you want to gain greater exposure for your services, arrange to speak at an event. In exchange for repparttar 120495 exposure give repparttar 120496 person who arranges repparttar 120497 presentation some of your services free. If he or she discovers how talented you are, you'll get a lot of new business.

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