Is it? If it isn’t, then consider doing something that is! Let me explain: if what you're doing isn’t easy right off bat, don’t give up, and DON’T consider doing something else—I mean, there’s a learning curve to everything!

What I’m getting at is, once you’ve applied yourself and learned that you have a natural aptitude for doing something, STICK WITH IT! It becomes easier and easier, and you’ll enjoy your work.

BUT—and this is a BIG BUT—if, after you’ve applied yourself diligently and worked through learning curve, it STILL doesn’t feel like your niche—if you're still not comfortable with it—if you do not enjoy it thoroughly to point that you really look forward to doing it, THEN—and only then—switch to something else.

You may need another web site dedicated to selling your products and services online!

Most small business web sites aren't very effective when it comes to selling online. For most part, I think small business owners may have missed boat. They're lost in fog of traditional web sites developed by graphic designers and web development shops.

Visit web sites of local small businesses and try and decide what purpose of site is: Are they trying to build a brand, support existing customers, or just provide information about their products, services and company.

I can already tell you how navigation will be laid out. A fancy splash page and then standard; About Us, Products and Services, Technical Info, Support, News, Events, Site Map and Contact Us pages are bound to show up.

If these businesses happen to be a little further along evolutionary path they may also include a "Buy Now" button. A web sites Holy Grail, an electronic shopping cart that allows visitors to select a product from a page or catalog and then complete some kind of credit card transaction.

Are any of these sites able to sell? Are you persuaded, motivated, and influenced to purchase from them? Recent reports from a number of analysts tell us that over 90% of shopping cart transactions are still being abandoned. That means that someone who has decided to order from you online isn't carrying through with purchase. This lack of sales conversion is a major problem for all web sites. Can you imagine what would happen if 90 percent of you retail customers grabbed something from shelf placed it on cash register and then left store?

There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because site isn't designed to sell anything. Usually it's designed to give too much information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused visitor floats around from section to section in site with no set destination.

A Salesperson knows that there is a purpose to a sales call and your VirtualSelling web site should have same objective. The purpose of sales call is to close sale or earn right to continue to sell to prospect when they are ready to buy.

There are a growing number of independent web marketers who make a full time living selling online. They have perfected VirtualSelling web site. Like a Virtual Salesperson these sites build trust, grab attention, create interest and qualify buyers. Further they present strong reasons in form of emotional benefits that engage, enroll and compel a web site visitor to carry through with sales transaction online.

A VirtualSelling Site's success is based on some unique characteristics that can easily be applied to any product or service a small business sells.