For instance, if you’re just not comfortable writing ads and marketing online, then QUIT! But only AFTER you’ve made sure that you’ve given it your best shot.

I mean, if you have diligently studied copywriting and marketing techniques and APPLIED what you’ve learned, and if it still gel—if it is obvious that you don’t have a natural aptitude for it, THEN quit. But be absolutely sure that you’ve exhausted every avenue and every resource.

Rule of thumb: if you haven’t made it in online marketing after doing it DILIGENTLY (daily for several hours) for at least a year, then don’t waste any more time. Because no matter what product is that you're advertising and marketing—it is all about writing highly persuasive ads and marketing effectively, consistently, and persistently. If you are unwilling to do that, forget it!

2. Each product has it's own standalone web site. The site consists of a sales page and an order page, that's it, that's all. (Traditional pages such as contact us, about us, products and services, tech support, news and events etc. just don't exist on Virtualselling sites) These sites are dedicated to pure sales copy.

3. Each site consists of a lengthy sales letter. This sales copy is similar to offline traditional direct mail piece you may have received at home or in your office. The copy is usually written in second person, and invites you into a metaphor or story. All of these letters will have an overwhelming number of testimonials followed by a "better than 100% guarantee" before giving you 5-10 chances to order. The approach is obvious but psychology is sound.

4. There are usually only two buying choices for visitor. The primary purpose of these sites is for you to buy product or service by completing sales transaction. If you leave page you will be greeted by second objective, capturing your email address. A free offer, report, application or other valuable information will be exchanged for your email address. If a Virtualselling site doesn't convert you into a customer you can be sure that you will receive a series of sequential email marketing messages designed for this particular site or perhaps another of owners products.

5. What ever is offered to you in exchange for your email address will be "Viral" in nature. It's expected that you will distribute copies to as many people as possible in your sphere of influence. The owner is hoping that you become what Seth Godin called "a sneezer" in his book Ideavirus. The valuable information will have a large number of links back to web site with goal of driving new traffic and original visitors back to repeat sales cycle.

6. The offer is strongly contrasted with value of product and bonuses. I've seen books sold for $5.00 and services sold for as much as $10,000. Any product or service can be sold if sales copy can be written well

Compare this partial list of VirtualSelling characteristics with your web site. Can you actually say that your fancy graphics and interactive animated pages convert traffic into customers? I'M NOT RECOMMENDING THAT YOU ABANDON YOUR TRADITIONAL SITE, I'M SUGGESTING YOU SUPPLEMENT IT WITH SITES DEDICATED TO SELLING DISTINCT PRODUCTS AND SERVICES. When you have a VirtualSelling site, a site that sells, drive traffic to it and measure results.

If purpose of your small business site is to build "Brand" then continue to build a traditional information site. If you want to engage, enroll and compel customers to do business with you online today its time to set sail with a VirtualSelling site.

Make sure your business doesn't miss boat when it comes to selling online.