If you are one to pay attention to what happens within Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.

Indexing 8 billion websites is quite an accomplishment for Google. As they are reluctant to increase this number, they are faced with many challenges in trying to keep some sites within these 8 billion pages while losing some others, after each update they do to their database.

So how do you determine which listings to lose?

We've all heard of "sandbox theory"! (New sites are added to a group of other new sites until a certain amount of time has passed and you've proven your worth. Once you've proven your site is valuable, Google releases it within its regular search results).

It seems to me that if you don't own a large network of websites that can easily increase websites link popularity overnight, your newly created website won't get hit as hard and is added to sandbox for only a certain period of time.

On other hand, if you do own a large network of websites and increase amount of websites you have, your newly built website(s) will get hit harder and may take a lot more time and promotional effort to get good search rankings results within Google.

Let's take a look at why this may be true:

1st) It has been long speculated that Google searches through "WHOIS" data base regularly ("WHOIS" - Contact record of who owns a specific domain name). By doing this Google can now see who owns what and how many domain names they own. By doing this Google can now determine that "Company A" owns 25 websites. This collection of 25 websites can now all be crawled to look for content copying, ghost pages, mimic pages, irrelevant link directories, etc. By knowing that you own 25 websites, Google can quickly determine their worth and rank them accordingly.

2nd) With this knowledge provided by "WHOIS" data base, Google can also see how many years you've registered each domain name for. For instance, if you register all your domain names for only 1 year, there is a possibility that you don't plan on using these domain names for long term. Instead, you may be using these new domain names simply to keep up with new changes on internet and new standards in search engine optimization.

On other hand, if you register all of your new domain names for next 5 years, it is more likely that you are going to use these domain names in future. This now gives more relevance to each domain name you register for more than 1 year.

I am now recommending to all my clients not only to make sure to register a domain name related to their country (i.e. Canada = .ca), but to also make sure that they register their domain name for 5 years. If you are truly serious about increasing your business online, why would you risk missing your domain name renewals every year and possibly loose your domain name?

Google may also look at how long you've owned this website for!

It may be true that by adding your new website to "sandbox", Google may also add your website to a "history report". This history report can give their database detailed information about how old your website is. These days, I believe that it takes about 6-8 months before Google updates your "history report". By updating, I mean possibly releasing your website further within search results.

You will have actually paid for inclusion in indexes, which lapses after a finite time unless you pay over and over again.

There is no point paying money out on a web site if your potential customers have to know your name already in order to find your web pages.

Now you own what.

An invisible website with no indexing.

watch out theres a rat about.

RAT as in Really Awful Trader.

Or

Have you been sold a pup by a big dog, a Dodgy Optimisation Guru.

DOGS sing a nice tune, and play what you want to hear, but who are they really playing for.