Invite Questions to Boost Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you don't encourage prospects to ask questions.
1. Prospects Who Ask Questions Are Usually Ready To Buy
Prospective customers who take
time to ask questions usually have a high level of interest in your product or service. By asking questions they identify themselves as likely buyers.
A prompt and complete answer to their question along with a gentle reminder of
benefits they will get is usually all it takes to close
sale.
Tip: Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no personal contact. For example, list your phone number or an email address they can use for questions.
2. Set up A Procedure for Managing Questions
Answering questions from prospects does not have to take a lot of your time. Many of
same questions will be repeated over and over again. But you only have to answer each question once ...if you save
answer to each question to a permanent file.
Every time you get
same question again, just copy
answer from your saved file into your reply - and customize it appropriately. You will be able to answer questions quickly. And you will impress prospects with your promptness and personal attention.
3. Always Reply Promptly
Answer questions promptly. Your prospect's level of interest and your chances of getting
sale will decline as time passes without a reply. Prospects are also likely to judge your commitment to serving customers by how long they waited to get
answer to their question.