Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers page to your web site - or to your printed sales material. Include answers to your most frequently asked questions. This reduces number of questions you have to answer individually.

4. Take Advantage of Selling Opportunity

People tend to pay close attention to what you say when you answer a specific question they asked. Take advantage of this. Don't just answer their question. Include a reason for them to buy as part of your answer.

For example, a typical question may be whether or not your product or service applies to questioner's situation. If it does, expand your answer to remind them of specific benefits they will get. Then tell them exactly how to order it so they can get those benefits immediately.

Remember, prospective customers who ask questions are usually close to buying. A gentle nudge from you will often get them to take action. Provide that nudge when you answer their question.

Many businesses try to avoid questions from their prospects and customers. They are making an expensive mistake. Answering questions from prospects and customers is a highly effective and very low-cost way to boost sales.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV