Internet Marketing Mistakes that Traditional Business Owners make part 5Written by Andrew Clacy
The fifth mistake in Internet marketing, and personal soap box for me, is made by business owners who do not give their clients or prospects any hooks or freebies.Too many web sites do not use biblical law of reciprocity in their Internet marketing campaigns. The law of giving BEFORE you receive. This is also true in a lot of offline methods, but for this article, we will concentrate in Internet marketing methods. If you want a lead or prospect to leave their contact details with you, you must give them a compelling reason with your Internet marketing to do so. In exchange you could send out a free report, an audio interview, a DVD, an audit, a 7 part course or even a gift certificate.
| | Internet Marketing Mistakes that Traditional Business Owners make part 4Written by Andrew Clacy
The fourth, and most over looked, mistake in Internet marketing is made by business owners who spend too much money in offline advertising, when if they realized they could get a much bigger bang for their buck with online marketing methods.For years advertising agencies have gladly taken money from business owners, with a hit or miss situation. If you asked agency to track their results to see how effective their campaign really is, they would do anything to avoid your request. Yet by using Internet marketing methods, your results can change every 15 minuets. A much more cost effective method is to go to market with your product or service and find out by simple A B split testing which headline is winner and which one you should dump. Using Google’s Internet marketing system, adwords, you can determine and track where and who your customers are. Other costly mistakes can include massive colour ads in yellow pages, with little or no benefits to end user. When a much more effective strategy would be to include a Free report or trail version if people log on to your website. Then let your Internet marketing take over once they get to your website. You can send free information automatically, use a recorded message online and many other strategies once they get there from yellow pages.
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