When you plug this into your overall Internet marketing strategies, you will convert a lot more leads into sales. The hooks need not be expensive to fulfill, but it must have high perceived value. Mention exact price of value, make invisible, visible.

At our website, we give away free audios, audits and manuals, in exchange for contact information. Every single business has ability to ad value to their clients with Internet Marketing, so use this low cost, instant delivery in exchange for your prospects details. Importantly, make sure you have a call to action with your Free stuff.

Internet marketing can be alot more interactive than using just a static newspaper or magazine ad. So use your offline marketing to draw people to your web site with a compelling headline or offer. Once on your site, your clients can get a lot of useful information from your business. So measure your offline costs ands results and compare them to your Internet marketing results, you may be surprised.

Next Mistake 5 – Not using Hooks and Freebies on your website.

Andrew Clacy Internet marketing expert Fr.e.e audio online for business owners: The 7 Mistakes business Owners Make Online. http://www.andrewclacy.com offers: internet marketing coaching, business web development, internet marketing affiliate programs and products