Internet Marketing Mistakes that Traditional Business Owners make part 2

Written by Andrew Clacy


The second, and biggest mistake in Internet marketing, is made by getting advice from graphic designers, and not an Internet Marketing expert. Traditionally, business owners want a great looking site, and most graphic designers, do a great job in making them look great, but it isrepparttar words and relationships built through Internet Marketing that sell online.

In fact some ofrepparttar 143751 “great” flash introductions are clicked off even beforerepparttar 143752 site is viewed. Other graphics are cumbersome, and take along time to load. These flaws have nothing to do with Internet marketing, they actually can causerepparttar 143753 browser to never visitrepparttar 143754 site again.

You would not buildrepparttar 143755 best looking business, with rendered walls and marble floors inrepparttar 143756 middle ofrepparttar 143757 desert would you? So why do many business owners ignore Internet marketing and go for a web site that generates little traffic and few sales?

Make a Difference - Sweat the Small Stuff First

Written by Martin Haworth


In 'Giuliani Leadership', Rudy Giuliani makes a very important point about how vital it is to make a visible difference, however simple and even ineffective that might seem. Yet how much can we do to affect positivelyrepparttar businesses or organisations we lead and manage ourselves.

My background is in retail management - yes, running stores, from tiny ones you couldn't swingrepparttar 143750 proverbial cat around in, to huge three floor jobs. Yet there are some guiding principles which, like Giuliani did for New York, that make a difference on a smaller scale. Guiding principles which make a huge, possibly unseen difference to your customers and no less so to your employees.

I'd like to suggest that, onrepparttar 143751 basis of 20% ofrepparttar 143752 focus gives you 80% ofrepparttar 143753 return, acting in just two areas of fine detail will make allrepparttar 143754 difference in a retail business.

As they say - 'Retail is Detail'

  1. Presentation
    Making a difference inrepparttar 143755 presentation of your store sets a tone for who you are as a business and for your customers, what they can expect from you. And this needs to come from you,repparttar 143756 leader ofrepparttar 143757 business and very clearly. Indicating what is acceptable in terms of how you displayrepparttar 143758 merchandise, how you use display materials, where your focus and priorities are is very important. As you providerepparttar 143759 lead, others will follow. If you do it in a positive, constructive, even coaching way, they will learn, deliver consistently and even generate their own ideas. Once established, this becomes a culture of 'the way we do things around here'.

    Presentation is perfection withinrepparttar 143760 constraints of what you are able to do. Focusing on what you can't do, for maybe want of financing, is a waste of time and energy. Time and energy that can be focused on fixing that which is within your influence, and those of your people. This can be your own version ofrepparttar 143761 'Broken Windows' or graffiti analogy that Giuliani uses so well - applied locally by you.

    So, for me, 'Perfection in Presentation' is:-

    • Havingrepparttar 143762 products you sell available at all times for your customers
    • Being clean
    • Removing debris (like sticky residues from old showcards and stuff like that)
    • Making checkouts available for just that - taking cash quickly and not selling stuff
    • Reducing 'visual chaos', which is intimidating for those very people you are trying to get into buying mode - your customers
    • Experiencingrepparttar 143763 experience - through visiting your own store as a customer and seeing just what catches your eye


Cont'd on page 2 ==>
 
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