Internet Marketing Mistakes that Traditional Business Owners make part 2Written by Andrew Clacy
Continued from page 1
At cornerstone of a good Internet marketing website is, copywriting, a method and reason to capture emails, many methods of traffic generation and easy methods to make sales online. If done right, and a mixture of Internet marketing in graphics, they can be very effective. An example is at our website mentioned below. But instead of get a site made by a graphic designer, taking 12 months to realise that you have made little sales online, then go back to graphic designer and get a “prettier” site to be made, you would be better to seek out an Internet Marketer who can generate traffic, convert leads to sales and communicate to your clients. Next Mistake 3 Not following through with your clients.
Andrew Clacy Internet marketing expert Fr.e.e audio online for business owners: The 7 Mistakes business Owners Make Online. http://www.andrewclacy.com offers: internet marketing coaching, business web development, internet marketing affiliate programs and products
| | Make a Difference - Sweat the Small Stuff FirstWritten by Martin Haworth
Continued from page 1
Bottom line is that you need to have a focus of perfection yourself, lead your people through it and, over time, they will deliver for you. And you know what, they will make sure that everyone who starts new with you works that way for you. People
Your people are your most valuable asset. Working in a sharp end customer-facing role is challenging and tough. If you are a true leader in retail business, you will have worked tough shifts and most challenging spots in your store. So you know how tough it can be. Yet there are standards here too - making them clear to everyone is a vital first step.Yet there is a service you can and must provide for your people. Simple things that need fixing before they can be on top for to play their part in representing your business. Finding out about what will make a difference, those multitude of little things that get in way of perfect performance can be challenging. It's down to asking questioins, and finding out by being there and engaging in conversations. Simple things like:- - Fixing work schedules
- Providing right workwear
- Ordering a namebadge
- Getting temperature right
- Fixing coffee machine
- Having enough pens
- Fixing a checkout door
- Moving a cash point fixing that snags their trousers
- Responding to requests quickly and positively
- Being trustworthy
- Communicating fully
- Getting pay right first time
- Fifty more possibilities, unique to your business (for a few more, checkout Motivation
By attending to what matters most to people you employ - many of them 'Just Do Its' - fixed today even, you will leverage a return far more than cost it takes to fix. And leave a legacy of a culture that will be a benefit for years to come. And by fixing things fast, you will develop a credibility in your leadership second to none. This can be used at beginning of a new position, of in middle - it doesn't matter. Once you start though, it works best if you have a developed sense of fixing easy things on fly - fast and effective. Let that be your byword.
© 2005 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, www.coaching-businesses-to-success.com. (Note to editors. Feel free to use this article, wherever you think it might be of value - with a live link if you can).
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