Internet Marketing Basics

Written by Jeff McIntire-Strasburg, Ph.D.


Internet marketing is an umbrella term forrepparttar wide variety of marketing and promotional techniques that take advantage ofrepparttar 120566 online medium. Anytime a company builds a web site, creates an email list, publishes an electronic newsletter, or buys ad space from an online publication, it is engaged in Internet marketing. While countless techniques are available torepparttar 120567 marketing professional, there are several main elements of Internet marketing that almost any company can use to its advantage.

The Web Site

Any company looking to promote its products or services online should make a professional web siterepparttar 120568 cornerstone of its Internet marketing plan. Think of a web site as your company's online equivalent of a brick-and-mortar store. In order to do business successfully, you must establish a location where your customers can come to buy your products or services. The same applies to Internet marketing:repparttar 120569 online shopper or browser needs to find information quickly and reliably, and a company web site can provide all ofrepparttar 120570 details that a potential customer may need to make an informed decision.

Web sites are different from "real-world" locations, though, in that they do not need to serve as a virtual space for actually conducting business. You may decide thatrepparttar 120571 your kind of business is not suited to online transactions. In that case, a web site can serve as a valuable source of information, such as how to contact you, what kinds of products you sell or services your perform or what kinds of experience your company has in its field.

Of course, many businesses do sell online, and if you decide that direct selling isrepparttar 120572 best use for your site, make sure that it takes advantage ofrepparttar 120573 latest technology available for listing products and processing orders. Nothing will hurt your Internet marketing efforts more than a site that cannot performrepparttar 120574 tasks you need from it.

Gettingrepparttar 120575 Word Out

Once you've established your Internet presence, you'll want to spreadrepparttar 120576 word. Like Internet marketing, website promotion covers a wide variety of tools and techniques you can harness to promote yourself online. Depending onrepparttar 120577 markets you plan to target, you may want to make use of email lists, an electronic newsletter, an onsite bulletin board or chat room, or a collection of information geared towards potential customers.

You will also want to consider whether you want to attract potential customers from one or more ofrepparttar 120578 many search engines available online. If you do, you'll want to make sure that your site is optimized for search engine placement. You can hire a consultant to help with this task, or roll up your sleeves, do your homework, and optimize your own site.

What are Joint Ventures (JVs)?

Written by Codrut Turcanu


Copyright © Codrut Turcanu http://www.BizMarketingSecrets.com

I know you probably heard about them ... Joint Ventures or JVs for short. A JV is when you agree to form a partnership with one or more people. All parts must benefit in a way or another.

JVs are a win-win situation. If you want more TRAFFIC and know someone who already have it, all you have to do is contact that person, talk with him and form a JV partnership.

You GETrepparttar TRAFFIC and he gets what you have to offer him (e.g. money, a product, a service, etc.)

You can form JVs onrepparttar 120565 Internet (online JVs) or inrepparttar 120566 real world (offline JVs), there's not that much difference between them.

I prefer online JVs because you can contact more partners atrepparttar 120567 same time using your e-mail address.

If you want to do it by phone, don't hesitate, contact your possible JV partner by phone. You'll have a higher chance to closerepparttar 120568 deal this way, e-mail is less personal ...

No one inrepparttar 120569 business 'game' ever succeeded by himself; most business owners have started withrepparttar 120570 HELP of others by doing Joint Venture partnerships.

If you want to create a stronger marketing force, then you have to START doing JVs.

You must treat your JV partners seriously and with respect.

Why? Because they can bring you what you want or need very FAST.

Just think about it ... you want more Money, more Web Site Traffic, more Leads, more exposure & publicity?

If done correctly, a JV can GET you all or any ofrepparttar 120571 above!

Some people haverepparttar 120572 skills you don't, so why not team up with them and form a profitable JV deal?

Let's say you developed a software product and you already had success selling it on eBay or other auction Web Site.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use