Internet Marketing Basics

Written by Jeff McIntire-Strasburg, Ph.D.


Continued from page 1

Directories provide yet another means of promoting your site, and many allow listings for free or low cost. Check into local directories as well as those focused on your type of business.

Internet Advertising

Whilerepparttar bursting ofrepparttar 120566 dot-com bubble a few years ago drove many companies back to more traditional media for their advertising, many web sites and Internet-based publications offer attractive and effective advertising packages. Just as you would with print publications, television or radio, getrepparttar 120567 facts before investing. Make sure that a site serves your target market, and that associating your company name with that site will enhance your brand image with that market. Also investigaterepparttar 120568 technology associated withrepparttar 120569 site's advertising. If a site primarily uses pop-up or pop-under ads, which most web surfers find annoying, you may not see much return on your investment. Make sure you understandrepparttar 120570 terms of online advertising: there's a big difference between banner ads and interstitials. Sites such as Internet.com and Clickz.com can provide you with up-to-date information on marketing and technology, allowing you to makerepparttar 120571 most of your Internet marketing budget.

Interactivity and Immediacy

While there are many benefits associated with Internet marketing, amongrepparttar 120572 most important are interactivity and immediacy. The online medium allows you to not only share information with your customers, but to interact with them easily. This can enhance your firm's reputation for personal service; it can also add torepparttar 120573 workload of your customer service employees. As you plan you Internet marketing campaign, make sure that your company can handlerepparttar 120574 additional communication demands that arise. Interactivity and immediacy provide numerous benefits for your marketing efforts, but you must always remember that they also create expectations that differ markedly from older media.

The More Things Change...

Despite technological enhancements, Internet marketing still relies on creativity, clarity and focus. Knowing your market and its needs and desires providesrepparttar 120575 foundation for any promotional effort, whether in print or in Flash.

Jeff McIntire-Strasburg is an English professor and freelance business writer. You may contact Jeff at mcintirj@lincolnu.edu


What are Joint Ventures (JVs)?

Written by Codrut Turcanu


Continued from page 1

You'll have to EXPAND yourself and GET more exposure;repparttar KEY is to own your own domain name and Web Site.

You don't know how to build Web Sites?

Find someone who knows and offer him a FREE copy of your software product or other products you have; you could also START your own affiliate program and let your JV partner JOIN it for FREE. INCREASE his commissions torepparttar 120565 LEVEL he wants to motivate him create a PROFESSIONAL Web Site for you.

JVs are a GREAT way to obtain something for FREE.

If you want FREE advertising in an eZine, all you have to do is contact a possible JV partner, offer him a FREE copy of your product plus other BENEFITS (e.g. a HIGHER affiliate commission, other BONUSES & products) and ask him to promote your product to his ezine subscribers. He'll gladly do it without asking you money for advertising because you already provided him with a valuable product and a NICE commission rate.

The KEY is to offer VALUE to your JV partner and his subscribers as well.

Your product must be worthrepparttar 120566 money and must deliver on your promises. It's better to over-deliver to make 'ALL' happy. A happy customer or JV partner could be yours for 'life', so treat him right!

Internet isrepparttar 120567 'perfect' place to contact people and form profitable JVs atrepparttar 120568 light SPEED. You could potentially partner with anyone, anywhere, all you have to do is FIND it online or offline!

Places where you can find possible online JV partners:

1. online forums and message boards

2. ezines and newsletters

3. search engines and online directories

The KEY to JVs is to respect and treat your JV partner like you'd like to respect and treat him you.

JV = TRUE relationship.



---

Codrut Turcanu ghost writes Articles, Web Pages, Reviews and Web Site Sales Letters for serious people who want to GENERATE 300% more Income On the Internet: http://www.BizMarketingSecrets.com

---


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use