For example, take Banner Advertising and Lotto Visitors.

Now everyone knows that Banner advertising no longer has click though rate(CTR) that it used to have.

Nowadays, average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!

The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.

You place Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in exchange.

The problem with this of course, is that if you are getting zero, or very low traffic already, then banner exchange will have virtually no effect on your traffic at all.

This is why banner exchanges have been largely criticised, since people were under impression that they would substantially increase their traffic, and because they thought this, they became disappointed with result.

However, banner exchanges do work if you have a reasonable amount of traffic to start with.

But how do you get a large amount of people to visit your website?

A guaranteed amount of visitors, can be bought at various lotto sites.

How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.

However, to participate, they have to agree to visit various sites. These are sites of people who have paid lotto owner to send visitors there.

This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.

- NOT an information highway for cruising

- NOT a library for reading

- NOT a game board for playing

- NOT a resort beach for surfing

- NOT a medium for chatting

- NOT a shopping center for buying

The Internet is nothing like a newspaper, magazine, radio, CD, movie or TV. It can not be compared to anything we know from previous experience. It is a dynamic, thriving, chaotic, growing, learning organism. It has:

- A Skeleton

- A Circulatory System

- A Nervous System

- Organs

The whole system may be called:

- A Global Society

THE SKELETON The skeleton, which supports Internet, does not consist of physical "backbones," wires, cables modems, computers and other high-tech components. It is broad overall system for communication of ideas. The skeleton is mental.

Upon this skeleton is placed a circulatory system to give system life, a nervous system to control its life, and various organs to make it a useful, living, expansive, global creature.

* The Internet is alive! It's all mental.

THE CIRCULATORY SYSTEM Like humans, Internet has pumps to keep it alive. But Internet differs from humans in 2 ways:

Humans have 1 pump - heart. The Internet has millions of pumps: Each Internet site is a pump.

The human pump PUSHES blood to bring oxygen to organs of body. Each Internet pump PULLS people to it with ideas

* The Internet is alive! Ideas are its lifeblood.

THE NERVOUS SYSTEM The nervous system of Internet is remarkably similar to human nervous system, except that it works with people rather than neurons. The human nervous system consists of billions of neurons, each receiving signals from other neurons. When sum of signals at a neuron exceeds a certain threshold, it "votes" in favor of some action. It's like a town-hall meeting: majority rules.

The nervous system of Internet is composed of people instead of neurons, each making choices with their browsers and other software. Here too, majority rules: user actions determine what happens on Internet.

* The Internet is alive! People are its masters.

THE ORGANS Internet organs are intellectual, of course. Because Internet is so young, it does not yet have a fully developed set of organs. Organ development is occurring in phases:

1 - Technological:-

This first phase started in '60s when ARPANET, forerunner of Internet, was developed by ARPA (Advanced Research Project Agency) in Defense Department. This organ was a means for defense contractors, universities, laboratories and others involved in defense work to exchange ideas via a network that was secure. Because it was decentralized and did not have a central control point, parts of network could be bombed without affecting rest of network. Research

In '80s, ARPANET expanded into a full-blown research network connecting our universities and industrial laboratories. It was renamed Internet. This research organ is still powerful today - though you may not realize it because of excessive hype of business boosters.

2 - Business: