This is where combination approach comes in. You use power of numbers of lotto visitors coming to your site, and banner exchange, to 'convert' visitors from untargetted to targetted.

This is what you need to do.

Join four different banner exchanges, and place codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from exchange.)

Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.

So if, for example, you ordered 1,000 visitors from lotto site, with four exchanges, you will earn 2,000 exposures of your banner ad.

So 2,000 new people will see your banner ad. These however are quality prospects,who are in exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!

(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)

There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however following I know to be effective:-

http://www.adswap.net http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com

Again there are lots of different Lotto sites, but here are some examples of good sites:-

http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com

So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!

Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.

3 - Social, Political, Cultural:

The Internet is not only for business. Already you find such things as cancer support groups, art shows, concerts, voting. Many organs that are now in development, will be just as important, and perhaps more important than business organ.

* The Internet is alive! A network for learning.

THE GLOBAL SOCIETY Not only is Internet a living organism, it is a living society comprised of living people. People on Internet form networks to make choices and to learn.

1 - People Network

The Internet is not merely a living creature. It's a living society. Every aspect of its life is caused by people, not machines. The machines are there only to enhance relationships among people. Don't be distracted by robots. All of them are servants of people.

The Internet is not a highway for information, but a network for flow of ideas, for learning. Everything is mental, not physical. Everything happens fast, because communication is instantaneous.

2 - Chaotic Idea Flow

Ideas flow through Internet in unpredictable ways. Very unlike TV. On TV, advertiser does not bother with ideas. He sends "information" one way - direct to you. On Internet, all people may partake in flow of ideas. As a result ideas on Internet may:

BRUSH - One idea doesn't meet another idea, but brushes it slightly. They may warm each other as a result. Sometimes brush enhances further development of one of ideas.

MERGE - Two ideas, when brought together produce a bigger, richer idea. They feed on each other and mushroom into something better

COLLIDE - Ideas may come from opposite directions and bang into each other to produce sparks. The sparks may lead to brilliant breakthroughs.

Brush, merge, collide. These are only suggestions of possibilities. Serendipity occurs in all places and at all times, making possibilities infinite. I visit a site and like its format. I copy it with a little modification, as my own. Someone else visits my site and makes further changes for her purpose. I send email to a colleague making a suggestion; he modifies it and uses it for a very different purpose. It's as though you're part of a never-ending brainstorming session.

3 - Personal Choice

People are individuals on Internet. They are autonomous. They make choices. Something they can not do when watching TV. On Internet a person may:

ACT - Initiate any type of action: go to any site, start his own site, send a message to anyone. On TV, only advertiser may ACT

REACT - Respond to another's action: buy something, reply to a message. REACT is all a TV watcher can do

INTERACT - Be part of a to-and-fro exchange: a dialogue, a discussion, a transaction. This is one of most important characteristics of Internet, one that gives it power

Act, react, interact. They represent various aspects of power of a person to be an individual. The Internet, unlike TV, awards each person with gift of autonomy. And each person uses it. Each person has choice. The consumer, unlike consumer of Industrial Society, has power.

* The Internet is alive! It places power in people.