Streaming Media - audio, video, and multimedia clips played over
Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites.I recently spoke with Ronni Rhodes of WBC Imaging, http://WBCImaging.com, who specializes in Streaming Media services. She is here to help us understand how and when to use Streaming Media in our marketing activities.
Bobette: Hello Ronni. Thanks so much for taking time to share your knowledge of Streaming Media. I understand you have a good deal of experience working with digital media.
Ronni: Yes. My husband Don Rhodes is Chief Engineer here at WBC Imaging. He has been working with digital media since
early 90's. We understand how to produce and handle digital media so that visitors to your site have an optimum streaming experience.
Bobette: What are some of
advantages of delivering information via Streaming Media rather than with file downloads?
Ronni: A streaming file starts within seconds. Downloads often take several minutes before
user can see/hear
file. Downloaded material also remains on
visitor's computer.
Bobette: Some folks see Streaming Media in a bad light. They think of tedious flash pages and music or audio clips forced upon them.
Ronni: I feel strongly that Streaming Media should not be forced upon
user. There are ways to add Streaming Media to a site so it enhances
user's experience. I encourage site owners to regard a Streaming Media message as part of
site content by letting users choose to listen to or watch a clip.
Bobette: Can you give some examples?
Ronni: The potential applications are endless.
Retailers can enhance product descriptions and deliver product information in ways far more persuasive than plain text.
Booksellers can have "special events" that offer excerpts from selected titles.
Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist's work. (Think of those audio tours that museums offer.)
Gift sites could give
visitor facts about certain holidays and how they came into being.
A candy maker can provide
story of how chocolate came to be so popular.
The florist could tell his visitors how and why a particular flower represents a special occasion.