Integrating Streaming Media into Marketing Programs. An Interview with Ronni Rhodes.

Written by Bobette Kyle


Streaming Media - audio, video, and multimedia clips played overrepparttar Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites.

I recently spoke with Ronni Rhodes of WBC Imaging, http://WBCImaging.com, who specializes in Streaming Media services. She is here to help us understand how and when to use Streaming Media in our marketing activities.

Bobette: Hello Ronni. Thanks so much for taking time to share your knowledge of Streaming Media. I understand you have a good deal of experience working with digital media.

Ronni: Yes. My husband Don Rhodes is Chief Engineer here at WBC Imaging. He has been working with digital media sincerepparttar 118825 early 90's. We understand how to produce and handle digital media so that visitors to your site have an optimum streaming experience.

Bobette: What are some ofrepparttar 118826 advantages of delivering information via Streaming Media rather than with file downloads?

Ronni: A streaming file starts within seconds. Downloads often take several minutes beforerepparttar 118827 user can see/hearrepparttar 118828 file. Downloaded material also remains onrepparttar 118829 visitor's computer.

Bobette: Some folks see Streaming Media in a bad light. They think of tedious flash pages and music or audio clips forced upon them.

Ronni: I feel strongly that Streaming Media should not be forced uponrepparttar 118830 user. There are ways to add Streaming Media to a site so it enhancesrepparttar 118831 user's experience. I encourage site owners to regard a Streaming Media message as part ofrepparttar 118832 site content by letting users choose to listen to or watch a clip.

Bobette: Can you give some examples?

Ronni: The potential applications are endless.

Retailers can enhance product descriptions and deliver product information in ways far more persuasive than plain text.

Booksellers can have "special events" that offer excerpts from selected titles.

Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist's work. (Think of those audio tours that museums offer.)

Gift sites could giverepparttar 118833 visitor facts about certain holidays and how they came into being.

A candy maker can providerepparttar 118834 story of how chocolate came to be so popular.

The florist could tell his visitors how and why a particular flower represents a special occasion.

Organizations that specialize in selling educational tools can use clips for potential clients to preview and evaluaterepparttar 118835 material being offered.

What is PTRE and is it worth your time?

Written by Kristian Pulz


PTRE stands for Paid To Read Email programs. Online companies that pay you to read email that they send to you. You get paid when you click a link inrepparttar email and visitrepparttar 118824 site that they’re advertising, usually for a set amount of time.

Here are steps you should take before joining a PTRE program:

- Checkrepparttar 118825 Programs Terms - Some PTRE programs don’t pay until you accumulate $200. It’s unlikely you’ll ever reach that amount, especially with what some of these companies are paying per email read. I personally don’t join a program that’s payout minimum is higher than $10, unless they offer bonuses. You’ll also find what countries they’ll allow you to join from. - Signup Bonus - Do they offer you a sign up bonus when you first join? This can be important, especially if their payout minimum is high. Some companies will either offer a signup bonus or a referral bonus of a set amount. - Categories – When you sign up do they offer to send you emails to categories you’re interested in. Most programs allow you to pick from a list of categories that they want to receive emails about. - Payment Per Email Read - Realistically you can earn between .025 and 3 cents per email link. Many programs will offer to pay you more, but never do or if they do you’ll only get one email per month from them. Programs will often send more than one link advertisement per email and/or a few emails to you per day. - Point Emails - Most programs also offer you points to read emails. Points are usually redeemable for advertising onrepparttar 118826 programs site and/or entries to win prizes. - Referrals - See how much commission you’ll make onrepparttar 118827 people you refer torepparttar 118828 PTRE program. Also see how many levels deep their referral program goes. Referrals do help, but be realistic on how much you’ll earn on your downline. - Payouts - Most PTRE programs offer you advertisement options before you reachrepparttar 118829 cash out level. In other words, ifrepparttar 118830 minimum cash payout level is $10 you can often redeem $2 for an ad campaign on their site. - Advertising - Whether you pay cash or use your points to advertise on a PTRE site it’s a good investment. Most programs offer targeted advertising. The people that receive your ad have requestedrepparttar 118831 category your offer belongs to. You can also track your stats to see how well your campaign did.

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