Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of most common things we, as small business owners, allow ourselves to suffer through is “narrow mindedness”. We have thoughts about what our product/service is, what it does and who it serves.

When we get stuck in this mindset, we lose out on tremendous amounts of income from other markets we might not have even thought about. Bob Serling is about to shed a giant, bright, white light on this matter. Pay close attention… you will learn a LOT.

Bob is editor of Product Development Hotline, an online newsletter that helps people create lucrative new products and services, position their products for maximum sales, and sell or license their product ideas for millions. He has helped dozens of companies create new products that fulfill their customers precise needs and position their products for greater profits.

KARON: As I've been shopping, I've overheard store managers remark, "we need to move displays around so sales will pick up again on those items". It's true that repositioning (whether physically in a brick and mortar store or finding a new niche online) does increase attention. Tell me reason behind this. BOB: There are two reasons. First, all promotional approaches have a natural life cycle. Response to them degrades over a period of time. So it's important to periodically test new positioning to see if it outperforms your current positioning. If it does, then by all means replace your current positioning.

Not long after you begin you are totally disoriented, take wrong turns and are not sure where to go, or how to get back. The oppressive heat drenches your body with sweat and, attracted by moisture, flies buzz around your head driving you nuts as do pop-ups that fly up your screen.

A rustle in undergrowth accentuates your awareness of a lurking danger, not unlike fear of being ripped off by some shady character hiding in anonymity of Internet.

The eternal fear of unknown blurs your sanity, impairing your decision-making ability. Uncertain whether your next step should be forward or back you suddenly realize that you desperately need guidance. You look up and pray for direction, hoping that line to Man upstairs is still open, despite your irregular communication.

The tens of thousands of people joining Internet every day, and millions that are already there, experience same sense of helplessness and desperation. Many of them are aware of, or have been stung by, one of numerous Internet scams. Most have been disillusioned by hyped money-making schemes.