As an example, ad agencies do this all time. One might position itself as leader in high-technology, another might be leader in customer relationship management, and a third might be known as agency to go to for cutting edge graphics and eye-popping images. KARON: I see… so it’s a matter of focusing on what customer really wants/need? OK… but how do you know when it's time to consider repositioning your product/service? BOB: In my company, we have a saying: "Never let your spouse, your employees, your sales people, or your cousin Lorraine tell you when to change your positioning. The only person whose vote counts is your accountant." In other words, as sales from an existing positioning begin to fall off, start testing alternative positioning. And of course, world-changing events can force an immediate change in positioning. KARON: So when we see sales tapering off, what steps do we take to reposition ourselves? BOB: As I mentioned earlier, positioning should be driven by what is most important to your customer. What goal do they want to achieve most? What is biggest problem they're desperate to solve? Answer these questions, and your new positioning will shine through. KARON: So a little market research will go along way to answer those questions, right? Maybe conduct a survey or send emails to clients asking them what’s important to them right now. Thanks Bob!

BOB: You’re welcome, Karon. Glad to be of help!

Bob holds a patent on an advanced testing software suite that he and his partners developed and sold for millions in just 17 months, and has patents pending on a consumer product and a business service. You can get a FREE subscription to Product Development Hotline by clicking on this link: http://www.ProductDevelopmentHotline.com

How can you achieve this?

·Eliminate hype. It has become counterproductive. This decision is contrary to present practice, but if you want to succeed it is a decision you have to make. Persevere and chaff will be separated from wheat.

·Provide substance. You have to be convinced that product you are selling is of value? If not, sell something else.

·Supply outstanding service at a fair price. Don’t work for nothing. Thousands of websites have closed down because they made this mistake. If you are giving away freebies make sure they are useful and practical.

·Offer visitors a viable and affordable product or business model that they can operate with ease. Automate everything that you can and provide tested and proven resources that work.

The numbers of newcomers are impressive. It is conceivable that number of people that join Internet in next few years will outnumber people presently on net.

If you build your credibility by providing them with products that will enhance their success, your story will be told around flickering computer screens. Just like great legends told around fires in African bush.

Ante Miljak ante@clickandgrowrich.biz