Marketing: Increase Your Response with Multi-Step Marketing

Increase Your Response with Multi-Step Marketing

Written by Heidi Richards, MS

"There is only one way to judge repparttar

effectiveness of a marketing piece, and that is by repparttar 136322

number of responses you get.” - Heidi Richards -

Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.

You are able to send multiple mailings to those same people from which you have created your own mailing list. The key to multi-step marketing is following up with repparttar 136323 prospects using an intensive direct mail campaign. How do you develop your multi-step marketing campaign? Follow these four simple steps... click here to read repparttar 136324 entire article.

Step One

Use some sort of direct response advertising to obtain your "leads." Your ads should have a powerful headline directed at your target audience that causes them to read repparttar 136325 rest of repparttar 136326 ad and respond. The purpose of your ad is to arouse repparttar 136327 reader’s or listener’s curiosity, getting them to call. Always offer them something for free. Your goal in step one is to generate leads.

Step Two Your prospect reads repparttar 136328 ad and calls - leaving her name and address or she writes to you for more information. Using voice mail almost always generates more leads because people want things quickly and easily. Thank repparttar 136329 prospect for calling, state a couple of major benefits, and end by asking for her name and address. The message should be between one and two minutes - no more. The goal in step two is to record your leads.

Time To Revamp Your Visual Identity?

Written by Amanda Vlahakis

Look at your company logo. Does it fade into repparttar

background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with repparttar 136276

customers you want?

Your visual identity is a vital tool in communicating repparttar 136277 essence of your business. Before someone even buys a product or service from you, they formulate ideas about repparttar 136278 business based on your logo and visual design. Having an identity which works can positively change how your customers perceive your business and put more money in your pocket. Don’t believe me? Think Nike, Apple, Coke, Rolex…the list goes on.

How do you make your visual identity come alive and attract customers to your business?

What is your message?

Businesses change and develop over time, so repparttar 136279 message you need to communicate will change too. The first step is to decide what you want to communicate about repparttar 136280 changes in your business – maybe repparttar 136281 company is more modern in its approach to customers. You can use a new visual identity to communicate this. This can be achieved by a revamp of your logo, design and messaging or a completely new approach to all elements of your identity. Consistency is key when building a brand so when you revamp or change repparttar 136282 design of your visual identity you must patiently and continually communicate repparttar 136283 changes.

Who are you talking to?

You need to be aware of who your customer base is and if they understand and connect with repparttar 136284 current visual identity of repparttar 136285 company. Has your audience changed significantly over time? Maybe repparttar 136286 current design worked for customers 20 years ago but leaves repparttar 136287 new audience cold. Work out who you want to communicate with and what they will respond to.

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