Dede Hall, author of The Starving Student’s Cookbook had very poor sales for her books. Then one day an outrageously light bulb moment appeared. She added an inexpensive skillet with book and shrink-wrapped them. Then she took 150 of them to two stores that she thought wouldn't sell them. Yes, to her surprise, all 150 sold in two days. Dede stumbled on an outrageous idea and it worked out big time. She sold over 100,000 copies in a few months. Where did she sell them? Thought you would never ask. Price Clubs and Kmarts.

Do you have a book that could be packaged with something else and create outrageous sales for yourself? It’s Christmas time and no it isn't too late. But before you dart off to come up with an outrageous idea for your book, continue reading so that you can get all facts.

Another cookbook was repackaged with a scarlet ribbon and some imported cinnamon sticks and then sold at department stores in housewares and gift sections. The book couldn't sell at $5.95 but flew off shelves at $10 and went into second printing in 30 days.

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Top 5 Must-Haves on Every Web Page

By Jason OConnor © 2003 http://www.oakwebworks.com

There are 5 elements that every page of every Web site must have. They are standard, and expected by Web users. When one of them is missing, it screams to a viewer that it’s an amateur site. If a few or all of them are missing, don’t expect anyone to linger for very long.

These 5 elements make site visitors’ life easier and saves them time, two extremely important characteristics of an effective Web site.

1)Consistent colors, fonts, and look & feel.

This is a basic tenant of Web design. If you ran a traditional ad campaign that used three different creative ads, would each one look totally different? The answer is ‘no’. Using same fonts, same colors and keeping general look & feel consistent is fundamental to presenting a unified, dependable, and congruent image. If your look & feel is all over place, your potential customers may think you are all over place.

Try for one main font throughout and maybe a secondary font. Two primary colors are best with a third as a secondary color. A shade of one of two primary colors works well for secondary color.

2)Consistent navigation and a ‘Home’ link.