Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale

Written by Catherine Franz


Continued from page 1

Another key is to look for an item that makesrepparttar package larger thanrepparttar 120734 book. This requires a larger space and then bigger visibility.

What about a book on money? Add a mug labeled, "Millionaire" and watch it fly offrepparttar 120735 shelf. Do not forgetrepparttar 120736 second part ofrepparttar 120737 formula --repparttar 120738 place you are going to sell it. When you addrepparttar 120739 mug, it is now considered a gift item. This opensrepparttar 120740 doors to more stores and places.

Try allrepparttar 120741 independent gift shops, especially atrepparttar 120742 airport. They are always looking for these type of unique combinations.

Have an exercise book? Add a "walking meter" with it. The one that measures how many miles you are walking. Have no clue what they call those things but I have bought three overrepparttar 120743 past few years. Again, now it is a gift item. How about contacting a sports equipment vendor and selling them copies of your book that would be a freebie for a limited period with a purchase.

Getrepparttar 120744 store to add a sign, "limited quality" and watch them go even faster. What is great about this angle is that gift stores, department stores and similar stores are much more open to add things to their shelf. They will work with you much better than a bookstore.

Now that you brain is going a mile a minute with ideas, best wishes for selling many more books!

Author: Catherine Franz (c) Copyright 2003, Catherine Franz. All rights reserved.

Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For daily, weekly, and monthly marketing nonfiction writing and deliberately creating ezines and other newsletters, visit: http://www.AbundanceCenter.com, mailto:catherine@abundancecenter.com or 703-671-5677.


Top 5 Must-Haves on Every Web Page

Written by Jason OConnor


Continued from page 1

Also, provide a way for a user to get back to your home page on every page of your site. Often this isrepparttar page a user is most familiar with so they may want to go back. If someone emails an associate a link to an inner page in your site and they click on it, it is a good idea to provide a way for that new user to get to your home page.

3)A search function.

This is another one of those standard features that most people expect now. If there is a specific bit of information that a person wants to find, don’t make them wade through every page of your site. Implementing a search function is easy and free. You can get one at http://www.atomz.com/search rial_account.htm. This truly makes a site user’s life a lot easier.

4)Text, not just images, and text links, not just buttons.

Advertising agencies who also make Web sites have a tendency to use too many graphics, often atrepparttar 120733 expense of text. A good rule of thumb is that if you have words in an image, take it out and replace it with html text. This is good for a number of reasons; including makingrepparttar 120734 site more search engine friendly and loading faster. Search engines can only key off text, not words found in images. Also, graphic-intensive site take longer to load.

If you don’t include text versions of your links, and only use buttons (which are images) then a number of popular search engines can’t index your site because they can’t read links embedded in images. So it’s important always to include text links as well as buttons.

5)Phone number, logo, tag line.

Don’t make your Web site an obstacle or wall for your prospects and customers by leaving off your phone number. Every page should have your phone number listed. It is very frustrating to go to a company’s site and have no way to reach them except through a form or email.

Always include your logo and tag line on every page as well. If you don’t have a tag line, start thinking about creating one, your site is a great place to repeatedly get your message out.

All ofrepparttar 120735 above mentioned elements can be included on an html template that is used for every page in your site. Templates make it easy to include all of these and quickly update or change them too. Templates are for another discussion, but keep in mind they are very useful.

Most importantly, make sure every page of your site incorporates these top five elements; they are a very necessary foundation for any effective Web site.



******************* Jason OConnor is President of Oak Web Works The synthesis of Web marketing, design, and technology Jason is a Web expert, e-strategist, and e-marketer who builds sites and programs for the Web

http://www.oakwebworks.com

mailto: jason@oakwebworks.com for a FREE site consultation ******************


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