Are you, like many other website owners, frustrated at
amount of time, effort and money you've put into your website, only to see few or no sales?
Like most business owners, you probably know your products or services inside out; you know
benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. You may even be getting hundreds of visitors a day to your website, but if this isn't converting into sales, what's going wrong?
Here are seven tips to help you attract BUYERS to your website, not just visitors.
1) Have a clear purpose
We all visit websites that leave us a little confused about what
business owning them actually "does". Is your website like this?
Statistics show that you have only 10 seconds to impress your potential customer - if they spend those 10 seconds with furrowed brow, trying to work out if you provide
product or service that they need, you'll lose them.
Action point : Make a list of
things you want to sell from your website, from
most important to
least. Does your website show this?
2) Make your home page copy sparkle
It's all very well telling your visitor how great your product or service is, but everyone wants to know What's In It For Me? Use headlines and bullet points to tell your reader how your products will benefit them.
Action point: Rewrite your home page copy to sell your products or services from
visitor's point of view, not yours .
3) Use testimonials
If you've supplied your products or services to happy customers, then include a testimonial on your website. If your business is local, and
person is well known, even better! If you can get multiple testimonials, include them on each page of
site, so your visitors read great things that your clients say every step of
way.
Action point: Email your top 10 clients and ask them for a testimonial - then put it on your website with a link back to theirs.
4) Keep your layout consistent
Make sure every page of your site is laid out in
same way. If
text on one page is centred, when all of
others are right justified, it makes your site look unprofessional.