One person shows off their newly acquired goods and says how fabulous your site is to 2 or 3 people and then those people tell 2 or 3 people so on and on it goes.

Before soon you have a loyal customer base.

Remember that it takes a long time to build a solid reputation but only one mistake to destroy it.

It takes a lot of hard work and sometimes you have to swallow your pride and say " customer is always right", we all know that is not always case but even an awkward customer has mellow moments and friends (well most of them do).

----------------------------------------------------------------------------------------------------------------------------------------------------------------------

Mark White has worked in I.T. for last 15 years and currently runs 3 websites.

http://sunspeks.com/

http://tendollardownloads.com/

htp://phone-bits.com/

And administrates for http://freetraffictip.com/members

Please feel free to reproduce this article ensuring all links are kept.

Mark White has worked in I.T. for the last 15 years and currently runs 3 websites. http://sunspeks.com/ http://tendollardownloads.com/ htp://phone-bits.com/ And administrates for http://freetraffictip.com/members

Action point - check every page of your site has a consistent layout

5) Use colours and fonts for emphasis

Be sure that your site is easy to read - a local business site I visited recently had maroon coloured text on a navy blue background - NOT professional and NOT legible. Use different colours and fonts by all means, but sparingly and for emphasis, not everywhere.

Action point : check your site to see if it is definitely legible - and be honest!

6) Become a BUYER

Use your site as a visitor would - is it easy to find information you need? Is path from front page to order or enquiry form obvious? Are your contact details obvious? Sometimes it's easy to miss out important things - visiting your site as a buyer, not owner, helps you to see what's wrong, and then fix it.

Action point : Visit your website once a month and go through buying or enquiry process.

7) Ask others

At NikkiPilkington.com we have a great service that allows you to have 100 people visit your site and then make comments on it. They'll tell you what they liked about design, how they rated content, what put them off, what turned them on, and whether your site would convince them to buy your product or service.

For just £30 we'll send details of your site to 100 people that have an interest in your industry or product, and collate all of findings into a report after ten days. The report will be delivered to you by email, along with email addresses of any visitors that wanted to find out more.

Recent comments from our reviewers include: “Would have liked to have ordered, but link to order form didn’t work”, “Spelling errors make site look amateurish”, “Great site, have added to my favourites”, “No contact details anywhere on site makes me wary of buying from this company”.

Action point: email Nikki at nikki@nikkipilkington.com to request your research campaign or to find out more, then act on results

If you have any comments or questions regarding this article, please contact Nikki on nikki@nikkipilkington.com