Content - in form of well written articles and other useful information - increases your site's value to visitors. Participating in Google's AdSense program on those same pages can give your own profits a "shot in arm".

For your site to be a good match for AdSense, you should have a significant amount of quality content on site. Publishing articles of interest to your audience is a smart way to do this.

Generally, you have three options for generating quality articles for your site: (a) Write them yourself, (b) hire a writer/reporter, or (c) find content elsewhere.

Many site owners do not have time to write good, relevant articles themselves and do not have money to hire a writer. These folks turn to content articles.

Content Articles

Several Web sites (such as http://OpportunityUpdate.com and Marketing- Seek.com) and groups (such as Article Announce Business on Yahoo! Groups) provide content in form of articles similar to this one. Individual authors will often supply articles as well.

Publishers are allowed to use an article - no payment required - provided they follow a few rules. Generally, rules are similar to these:

- The About Author or resource box must be published as part of article. The resource box is "payment" for letting a publisher use article. It is here author has free rein to advertise or promote products and services. The resource box is generally 4 -10 lines long.

- The article should be published as-is, with change requests made to author.

- No spamming allowed. If article is sent to a list, list must be voluntary - without automatic email additions.

- No use on offensive sites or in inappropriate newsletters. Guidelines generally list usual culprits - porn, violence, etc.

Each site, group, and individual has slightly different publication guidelines so be sure to read them before using an article.

Advertising Revenue

Over past few years, advertisers see less response from banner ads and other online advertisements, making them more reluctant to pay based on CPM (cost per thousand impressions).

This reluctance is reflected in percentage of total online advertising spent on pay for performance programs. Pay for performance deals have grown from 4% of advertising revenue in 1998 to 21% in 2002 (Note 1).

Pay-per-click programs have largely contributed to surge in performance deals. Keyword Search has jumped from 6% of total online ad revenues in fourth quarter 2001 to 21% during fourth quarter 2002 (Note 2).

By Irina

========================================================== The author grants permission to publish this article, in its entirety, electronically or in print, as long as bylines are included. More articles by Irina are available from http://www.megaone.com/hbb/savemoney/articles.html ==========================================================

FACT #1: As Internet retail sales more than double year after year, experts agree that in next ten years more business will be done screen-to-screen than face-to-face.

FACT #2: According to USA Today, Internet is responsible for creating more millionaires than any other industry in history.

FACT #3: Over 95% of all Internet-based businesses never saw any profit and majority of them haven't lived long enough to celebrate their six-month anniversary.

Chances are that FACT #3 is more consistent with your personal experience than other two. Are you tired of putting all your effort into your Internet-related business, affiliate program, ezine, etc., yet getting little or no results? Are you wondering what's difference between those who made it to top and everyone else? Is it luck, or they actually know something rest of us don't?

Here are several suggestions on making your Internet business experience just a little closer to FACT #1 and FACT #2:

1. THE TREND IS OUR FRIEND. When we follow it, we make money and when we try to buck trend... we don't. Luckily for us, trends I am talking about are much easier to see than elusive stock market trends. For example, as massive (and wealthier than ever!) Baby Boom generation continues to age, their needs reflect what is wanted and needed in our society. Statistics shows that their buying patterns reflect growth in five major areas: * Health Care * Investment Advice * Technology * Specialty Retail * Entertainment