Continued from page 1
Until now.
Generating Advertising Revenue with Google AdSense
Google's AdSense opens
door for Publishers to generate advertising revenue through AdWords. Publishers put a snippet of javascript code on their pages through which Google serves highly relevant AdWord advertisements.
Google pays
publisher part of
revenue earned when someone clicks on an ad. The formula used to figure AdSense payments is not disclosed, as explained in
Google AdSense FAQ: "Although we don't disclose
exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks." (Note 3)
I have been an AdSense member for just over a week. I am not allowed to disclose payment figures. I can say initial results - both click rates and payments - significantly exceed my expectations. For examples of how I set up articles with AdSense on WebSiteMarketingPlan.com, have a look at some of
articles on
guest author page here: http://WebSiteMarketingPlan.com/Arts/GuestArticles.htm
To be considered as a publisher in
AdSense program, you must submit an application. Once your site is reviewed, Google will accept or reject your site. Acceptance is not automatic. Before you apply, check your site against
guidelines explained in
program's terms and in
FAQ.
Combining Content Articles with AdSense: A "Four Way" Win
Once you are accepted into AdSense - or in preparation for applying to
program if you do not currently have enough content - correctly setting up pages with articles (Note 4) can create a "win" for all involved.
Your visitors win because they find more of interest on your site. AdWords advertisers win because their ads are seen in more places. The article's author wins through added exposure.
Most importantly, you win by combining articles and Google AdSense on your site. Participate in
programs responsibly and you're likely to experience increased, interested traffic as well as higher advertising revenues.
About
Author
Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.
She has authored numerous articles relevant to small business marketing and management. Many are available as Website or newsletter content. Look here for a list: http://WebSiteMarketingPlan.com/ContentArts.htm
--------- Notes: (1) IAB Internet Advertising Revenue Reports (Conducted by PricewaterhouseCoopers), June 2003, p.9. April 2000, p.8. (2) IAB Internet Advertising Revenue Reports (Conducted by PricewaterhouseCoopers), June 2003, p.10. (3) https://www.google.com/adsense/faq (4) For more ideas about effectively and responsibly setting up pages so they are attractive to both search engines and visitors, explore Jill Whalen's site, highrankings.com.) ---------
Copyright 2003, Bobette Kyle. All rights reserved.

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.
She has authored numerous articles relevant to small business marketing and management. Many are available as Website or newsletter content. Look here for a list: http://WebSiteMarketingPlan.com/ContentArts.htm