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Summary: Results don't happen unless people take action. But there are right and wrong ways to take action. Here are eight ways of right action that every leader must challenge people they lead to take.
In Leadership, The Eight Ways Of Right Action. (Part 1) by Brent Filson
The ancient Greeks had a saying: "When Aschines speaks, people say, 'How well he speaks,' but when Demosthenes speaks, people say, 'Let's march against Philip!'".
To get best results as a leader, people you lead should be saying in one way or other after you speak, "Let's march!"
When you speak to people as a leader, it's not what you say that's really important, what's important is action people take after you have had your say. And if you are not having people you lead take right action, you're giving short shrift to your leadership, their trust in you, and their desire to take action for you.
Here are 8 ways of right action to get people marching in right way for right purpose at right time in right direction.
I'll delineate first four ways in part one of this two-part article then in part two, I'll describe last four ways.
Action must be: (1) PHYSICAL. Action is not what audience thinks or feels. It is what audience actually does. Usually, audience takes action with their feet and hands and tools. When thinking of what action you want your audience to take, imagine their actually doing something physical, and you are on track. Getting your audience to take right action involves challenging them to do one specific thing. When Ronald Reagan said in his speech at Berlin Wall, "Mr. Gorbachev, tear down this wall!" he was delivering a call-to-action that was a stunning turning point in Cold War. In your day to day leadership activities, you are probably not meeting such daunting challenges as winning a war, but you can use principle to raise effectiveness of your leadership to much higher levels.
(2) PURPOSEFUL. People who take action are useless to an organization. It is only those people who take action for results who are useful. Make sure their action has purpose. The secret of success is constancy of purpose. When your audience does take action, they should know exactly what they are doing and why they are doing it. Purpose in leadership talk has three aspects: reason, feeling and awareness. People should understand rational justification for action; they should have an emotional commitment to action; and be fully mindful that they are taking action.