Importance of Marketing OfflineWritten by Kara Kelso
Importance of Marketing Offline by Kara Kelso http://www.momsmarketonline.comThe internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others just like you fighting for that business. This is why it's important to tap into offline world - people that you would never meet online. Starting with your local community, let's talk about a few things that you could do to market offline. ~ Events - (craft shows, bizaars, fairs, etc) The online world dies down durring summer, so this is a perfect time of year to improve your offline marketing. Check with local offices (Chamber of Commerce, City Hall) and also your local mall. ~ Drawings and contests These can be done at local restaurants or other small businesses. Perfect for smaller towns with only a few businesses. Talk to owners about setting up a box for a drawing for free products that you offer, donating a free lunch/gift certificate at that particular business, or both.
| | Have You Ever Been to Nantucket?Written by Pamela Geiss
I don't know if you remember television show "Wings" or not. It was a cute comedy show whose reruns are now being shown on Nick at Nite Network about two brothers who ran a small plane service on island of Nantucket.Anyway, other night I had show on and a girl was talking about how travel business had risen 15% on Nantucket since she started working for agency. One of guys made that comment that it was cold there in winter with absolutely nothing to do, so how had she managed that. She said she started thinking about what kind of person would really love being in a cold and barren place in middle of winter and realized it would be a masochist. So, she looked up societies and found Masochist Society and sent them a promo on travel to Nantucket in winter. Lo and behold, a bunch of them made reservations! Now, of course this was meant to be funny, but I thought how brilliant her idea really was. Talk about targeting your advertising! This was a perfect example of a person truly thinking about her target market. And that's what you need to do to be successful in your business. If you spam or just send out ads anywhere and to anyone, you are wasting your time and money and resources. Stop and think about it: You would get many more sales if you target your market and send to those who would be interested in what you are selling. Would you rather send an email out to 50,000 horse lovers when you are selling dog shampoo or send same email to 5,000 members of American Kennel Club? Which one do you think would get you most orders for dog shampoo? It's not always number of emails you are sending that gets you best results.
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