A great way to generate traffic is to create publicity about your company. Submitting articles to off and online publications can create interest in you, your company, and your web site.

One piece of good publicity about your company can be 1000% more effective than best ad you can come up with. Why? Because people believe news. "If it's in news, it must be true!"

Gaining publicity with articles is both time and cost effective, and it's something you can do immediately. You can't say that about advertising. Besides, ads lose their impact almost immediately. Articles can generate traffic to your web site for years. We ought to know. One of our articles that was published over a year and a half ago still brings web site traffic our way.

Forget about paying a public relations agency hundreds to thousands of dollars to maybe gain some exposure. Getting traffic to your web site is not about spending lots of money. It's about knowing how and where to submit articles in order to get results. Here are some helpful tips:

There are some products and services that are used by everyone. Today I got a note from a woman who sells books of coupons good for grocery discounts. Who is her audience? Everyone. We all eat and no matter how rich you are, saving money on food probably sounds like a good idea.

But how would she inexpensively market her product to a huge mass audience? Since her question asked about Internet, I suggested putting low-cost classified ads in big distribution email newsletters. Her ad would direct prospects to her simple web site that has a photo of product and a way to order.

Your town's daily or weekly newspaper is another way to reach a large mass audience that consists of just about every kind of customer. TV is another good mass media including lower cost cable.