Continued from page 1
Dr. Nunley's Biz-Tips by Kevin Nunley
Spot Your Niche
Unless you have
advertising budget of Coca Cola or Ford, you have to limit your marketing to a few effective methods. You will want to direct your advertising to a limited group of prospects who are highly likely to buy from you.
Easy enough. But exactly WHICH group of prospective customers should you focus on?
Spotting your niche can be a daunting task. Sometimes it is even tough to know what groups you have to choose from.
Start by making a list of
things you love to do. Your niche needs to begin with something that you don't mind working on and thinking about constantly for years.
The real benefit of doing this isn't that you can comfortably become a workaholic, but that you probably know quite a bit about
things you love.
You also have a lot of enthusiasm about that thing. Nothing sells your product or service like genuine and whole hearted enthusiasm.
Make sure
niche you go after has enough people to provide you with a living and can be marketed affordably.

Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free--no obligation. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com