Pay Per Click Ads may seem to be a very expensive way of selling your products. But if it's done
right way, it can be a money making machine on auto-pilot.Let's say that you have bought one of
many ebooks with reprint rights that you can find online. Then you use
tools that you receive with
ebook to set up your own web page on your own domain. It's very easy and often done in just one hour or two.
After your sales page is online and you have checked that everything is working fine, you should go to Overture and open an account. Then you start to make your keyword list. For that you can use Overture's own keyword tool. It's quite good because you can see how many times each keyword have been searched for
previous month. That gives you a clue of how popular
keyword is, and it predicts how many clicks you can get for that keyword.
When you search for keywords you should first look at your sales page, for words that are relevant for
product that you are promoting. Write all
words down or save them in a txt file. You can also put in spelling mistakes in these keywords. There are always a lot of searches with spelling mistakes. And these keywords have often no bids. This site offer a tool to find spelling mistakes. http://www.seochat.com/seo-tools/keyword-typo-generator/
Now it's time to put all
words into Overture's keyword tool. If you use
tools that are available when signing up for an account, you should be able to see how high
bids are for each keyword.
The words that have
highest number of searches are most likely to have
highest bids, too. I have seen keywords that have bids for $40 and even higher for each click. What you want to find are
keywords that have high searches and low bids. If you are lucky you can find words that have no bids on them yet. Then you have
opportunity to have your ad on
first position for only $0,10 per click. This is
lowest bid on Overture. The minimum bid per click can vary among
company's that offer pay per click ads.
By
way, that amount is what you should bid on all your keywords. Try to find as many keywords as possible. It's better to have 5000 keywords that you have low bids on, than to have a few keywords with higher bids. That way, you will have a better chance to earn money.