Here is how it works. At Yahoo! groups you can post a message and it is posted at group as well as in individual emails of each member that sets their membership on email notification when they sign up. Since localized groups for niche markets such as Avon and others frown on people advertising in group messages. Go into Business and Finance Groups and enter either Home Business category or Small Business category and find a group that allows you to post your offer to group.

Things to look for in a good Ad group: •Members are actively posting messages every day. •The Number of Members in group (some have 5,000 to 6,000 or more). •Ability to post your offer as many a times as you like, not just once a day. •New Members are signing up everyday. •Members are actively placing links into group.

For just about any business looking to advertise online, pay-per-click search listings should come first and be used to their maximum potential before investing elsewhere. They are foundation of most online advertising plans, delivering most precise targeting and furthest reach for lowest cost.

The concept of pay-per-click, or PPC search advertising is simple -- you have your listing placed within or alongside search results in exchange for paying some fee each time a someone clicks on your listing in those search results. Most search engines set advertisers against eachother in auction-style bidding for highest positions on search result pages.

There are several benefits to this advertising method that make it useful to just about any web business, and make it so important that it should be exploited to its fullest before advertising in any other medium.

BENEFIT #1: TARGETING

Targeting is essential to any marketing, online or off. In order to be effective, ads have to reach right people. If that's not happening, you're just wasting your money.

More than anything else, people turn to search engines to find things they need on Web. Pay-per-click search engine advertising lets you capture these people while they are actively seeking out your product or service. By listing your site under specific search results, you capture your target audience and pre-qualify them with your ad at same time. By time visitor is on your site, you already know they are looking for your product or service and have an interest in your particular offer.

BENEFIT #2: REACH