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BENEFIT #3: COST
Banner advertising can cost $25 for 1,000 impressions of an advertisement regardless of
number of real website visits those impressions deliver. Top news portals can charge even twice that. PPC search ads cost nothing until an interested individual actually clicks through to your website. Even with
competitive bidding process that pits you against other advertisers for top spots at most PPC search engines, costs per click can still be just pennies. If you work out
average cost to acquire a new visitor from other mediums, it'll likely end up higher than
search engine ad without
benefits of precise targeting and pre-qualifying
visit with
ad text.
It becomes clear why pay-per-click advertising should be
foundation of an online advertising plan when you consider
combined benefits of
targeting, costs and reach of
medium:
* There's no guessing how many visitors will result from an advertising spend. Since you set your own click price, you know how many visitors each dollar buys in advance.
* Conversion rates and ROI are easy to calculate.
* Visitors are pre-qualified before arriving at your website by your ad text.
* Ads are placed without long-term commitments or high up-front fees.
* PPC search advertising reaches so many internet users that almost any niche audience can be targeted.
* Ad text can be changed at any time.
PPC search advertising is targeted, affordable and abundantly available. It should be exploited in full, at
many available companies, before spending money elsewhere as almost any other medium will be less targeted, less controllable and more expensive.

Dan Grossman of Awio Web Services LLC (http://www.awio.com) reviews pay-per-click search engine services at http://www.searchenginereviews.info