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BENEFIT #3: COST
Banner advertising can cost $25 for 1,000 impressions of an advertisement regardless of number of real website visits those impressions deliver. Top news portals can charge even twice that. PPC search ads cost nothing until an interested individual actually clicks through to your website. Even with competitive bidding process that pits you against other advertisers for top spots at most PPC search engines, costs per click can still be just pennies. If you work out average cost to acquire a new visitor from other mediums, it'll likely end up higher than search engine ad without benefits of precise targeting and pre-qualifying visit with ad text.
It becomes clear why pay-per-click advertising should be foundation of an online advertising plan when you consider combined benefits of targeting, costs and reach of medium:
* There's no guessing how many visitors will result from an advertising spend. Since you set your own click price, you know how many visitors each dollar buys in advance.
* Conversion rates and ROI are easy to calculate.
* Visitors are pre-qualified before arriving at your website by your ad text.
* Ads are placed without long-term commitments or high up-front fees.
* PPC search advertising reaches so many internet users that almost any niche audience can be targeted.
* Ad text can be changed at any time.
PPC search advertising is targeted, affordable and abundantly available. It should be exploited in full, at many available companies, before spending money elsewhere as almost any other medium will be less targeted, less controllable and more expensive.
Dan Grossman of Awio Web Services LLC (http://www.awio.com) reviews pay-per-click search engine services at http://www.searchenginereviews.info