Creating a web site without developing a web site marketing plan is
same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It's
life blood of your online business. When to create your web site marketing plan. Most of us probably create a web site first before we plan to market it. However just like a business plan, you should prepare your marketing strategy ahead of time. What's
benefit of doing this? The further you plan ahead
easier will all
pieces of your web site fall into place.
Give me an example please Recently I was working on an ebook. Before creating it, I worked on creating
sales page for
web site. This meant I had to think first of all
benefits
ebook would be to my customers plus research appropriate keywords to weave into my web copy for my web page to rank well in
search engines.
If I had done this backwards and created
ebook first, I would have wasted hours of time redoing my web copy to fit my web site marketing plan.
Here are 7 steps to creating your web site marketing plan 1. Begin with
end in mind - create a vision what you want your web site to accomplish. Define a vision statement i.e. “I will develop a highly profitable web site within 6 months”.
2. Set doable goals - depending on your product or service, write down one or a set of goals you BELIEVE you can accomplish i.e. “I will turn a profit of $500/month at
end of 6 months”.
3. Choose a few marketing strategies - based on your research, pick a few strategies to begin with that you know you can accomplish. This could include optimizing your web site for
search engines, placing an ad in an ezine, or writing an article to submit to online publications.
4. Create a time line and set a deadline - create a horizontal line on paper or on a white board (where you can easily view it each day) and divide this line up into days, weeks or months (or whatever duration you decide) of your marketing campaign. Then mark
beginning and ending dates of your campaign, plus what type of marketing method you are using.
5. Track your results - if you are running an ad either on
Internet or offline, track its effectiveness. Use ad tracking software like adtrackz.com, to track all
links you place online. To know how visitors arrived at your web site and what keywords they searched on to get there, analyze your web site statistics (read my article “how to analyze web traffic). With offline ads, use a different code for each ad. If one ad doesn't work well, rework your copy and try it again. Once you find one that works, expand your advertising to other publications.