6. Calculate your return on investment (ROI). Don't just blindly throw money into an ad and hope for best. Keep track of how much money you initially invested in ad and what profit you made in return. i.e. if you received $7 back in profit for every dollar you invested in your pay per click strategy, then you are running a very successful marketing campaign.

7. Constantly evaluate your results - after each marketing campaign, evaluate which strategies worked best and which ones did not. Repeat those marketing strategies that are profitable to get maximum results from them. Throw out or refine ones that did not work well and try some different ones.

Tips Write your vision, goals, strategies and time line on a piece of paper. Keep this next to your computer so you can refer to it from time to time so you don't lose your focus. It's easy to get distracted, particularly when it's no longer fun to act on your marketing plans and they just become a chore to do.

Be disciplined - stay focused on your vision, goals, strategies and dead lines. Staying on track with your time line and accomplishing your deadlines, will give you a great sense of accomplishment. You also can be assured you are making progress towards achieving a profitable web site.

Try a number of strategies at same time - by utilizing a few different strategies together, you have a better chance of getting more visitors to your website. For instance each week you could place an ad (free or paid) in an ezine and write an article. Daily you could participate in various popular forums, newsgroups and message boards on Internet and include a link to your web site in your signature file.

Conclusion - creating, executing, tracking, testing and evaluating your concrete web site marketing plan will greatly enhance your chances of building a profitable online business.

Herman Drost is the author of the new ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site. http://www.isitebuild.com/web-site-promotion

 A marketing plan with right structure and variables has been cornerstone of all highly successful businesses which we stumble upon on a daily basis.

Modern and savvy entrepreneurs always develop a strategic marketing plan, before registering their next domain name -- before launching any scheme or project.

Once a marketing plan has been developed, you'll directly know:

* Exactly which is profile of your future customers. * How your customers will react to your promotions. * Who are your competitors and which are their weaknesses!

...and all rest of critical elements that you can rightly take advantage by answering *right questions*.