How to Write B2B Ads That Catch CustomersWritten by Steve Koons
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don’t just fish for customers, catch them! 1. ALWAYS include your company name in first sentence, preferably as first word. Don’t start out with ‘we’. And briefly state what you do right away. For example: “Solinc designs plastic injection molds.” You want them to know who you are right away. Also, many B2B sites don’t allow visitors to view total ad without paying or registering. You want everybody to at least be able to search for you on Internet. This can also help your ad to appear on some search engines. 2. You need a ‘hook’ to reel in your readers. There are probably plenty of other ads right next to yours so you need to get them within first sentence or two. Use some great adjectives. Which is better: “Solinc designs injection molds.” Or “Solinc expertly designs high quality, precision injection molds.” Now they know who you are, what you do, and why you are special. 3. Ask a question about why your reader should choose you and answer it. Questions such as “Do your customers demand high quality?” “Are you looking for a total solution package?” Then tell them that’s what you deliver, you’ve got what they need. 4. Clearly state what you do step-by-step. Use bullets, numbers or short dedicated paragraphs. Make a list of your products and services. Then tell a little bit about them. Don’t forget to use your adjectives here. Give them a ‘line’ to find bait. 5. Give them some food for thought. It’s time to ask them another question. This time ask them about a problem they might have that you can solve. For example, “Are you completely satisfied with your current supplier?” “Are you frustrated with late deliveries?” “Are you looking for faster and more reliable service?”
| | Articles Are Big Business Builders!Written by Bill Vannot
Copyright © Bill Vannot - All Rights Reserved http://www.successful-marketing.com ==================== Your online business reputation is most important thing you can develop to insure success of your e-business. Make no mistake, Credibility in your field is very important. One of best ways to develop a viable internet presence is to provide useful, appealing and money making information, to people who are interested in your field. You can become an expert by providing good information that teaches readers how to profit and save money in e-business arena. This will build your business reputation and reputation of your company. As your expertise develops, more people will be interested in buying your products and services. Your recommendations will carry a lot of weight too. We all buy from people we trust, don't we? One of best and easiest ways to develop your reputation as an expert, is use of articles for promotion. This enables you to get your name and your company name out to masses. Once you begin writing articles for ezines, you'll have an easy and cost free way to make yourself known.
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