6. Give them a call to action. This is your ‘sinker’. Offer them answer to their questions by contacting you today. Don’t let them get away.

If you follow these steps you are on your way to catching some customers. But you need a few more pieces of bait to land big catch.

·Include your keywords and company name throughout text. This can help your ad land in search engines. Avoid using words ‘we’ and ‘it’ and ‘our product’.

·Use ‘you’ often. It pays to include your potential customer in your ad.

·Be entertaining or subliminal, but don’t be boring! This can be a bit tricky in some areas of business, especially manufacturing. A good trick is to use a product noun as a verb and couple it with an adjective. An example would be for injection molds. Not most entertaining subject, but: “Inject some speed into your production with high quality molds by Solinc.” And you’ve got a line with pull.

·Be sneaky. Some B2B sites don’t allow you to put in your email address or URL in ad copy. However, if you spell out “dot” or “at” in your addresses your potential customers can find you.

·And finally, be polite. Never use all caps or more than one exclamation point at a time, be careful of poor grammar or bad spelling. Show your potential customers you care.

Don’t forget, practicing and proofreading lead to good ad copy, which leads to good sales.

If your articles are interesting and informative, ezine publishers will be very interested in them. Your articles could be published in a lot of ezines because publishers are always interested in valuable content. Unlike advertising, articles remain in public view for a long time.

You'll be branding your business name and you might get more visitors, because at bottom of every article, you will give permission to others to publish these articles. If a lot of your articles are published on websites then your link popularity could improve. This could result in higher search engine rankings in engines that use link popularity as ranking criteria.

Article promotion is a win-win situation. If you feel that you can't write articles, hire a ghost writer and take advantage of this great option. When it comes to dollars and sense, you'll save a lot of advertising dollars, if you incorporate articles into your promotion plan.

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