How to Waste Money and Annoy Potential Customers Written by Barry Harrison
Why do some companies bid on keywords for products they don’t even sell? Or fail to provide basic information people need to make decision to buy? Here’s a cautionary tale-- with a happy ending. Has this ever happened to you? I’m looking online for lamp shades. I go to Google and click on top Sponsored Link in right column: Expo.com. I’m taken to their “Lighting and Fans” page. There are 29 links in left navigation, but no lamp shades. So I do a keyword search. Products Found = 0. All I can do is wonder why they wasted my time and their money, and move on to next ad. Close, but no cigar. Clicking on second ad takes me to a home page with a “Shades” tab. I click on that and arrive on a page with information about sizes and a link to lamp shade collection. I start browsing and find one I’m interested in. The text instructs me to “Click on lamp image for detail.” I guess they mean lamp shade image. I click, and to my surprise, I see exact same thumbnail I was looking at, but now I have four color choices and an “ad to cart” button. OK, I’m a designer. I can appreciate subtlety. But what’s difference between White, Off-White, Beige and Coffee? All this site shows me is a little grey photo-- but “Dirty” isn’t one of color choices.
| | Should You be Using RSS Feeds and Blogs?Written by Craig Desorcy
Today’s marketplace is extremely competitive. The Wal Marts of world are squeezing life out of small business enterprises. Meanwhile World Wide Web is inviting small marketers with open arms. Rather than having an amazing amount of resources available, Internet requires savvy and alert marketing methods. Blogs and RSS Feeds will blow your mind with virtually free growth potential they offer small and large marketers alike.Why not level playing field to give your small or new web business a boost? Blogs were once used as a personal online “diary” where people could express their thoughts and feelings, but today they offer a quick and efficient way to get your website indexed really fast! Forget about spending months to build a small clientele. A few minutes each day, spent writing about market you’re involved in will bring your site to attention of search engines fast and we all love free traffic. Incorporate your blog into a RSS feeds and your site will be broadcasted across world in no time at all bring even more free traffic. Alicia was typical homemaker who spent her days raising kids, sewing, cleaning, and of course folding piles of laundry. She did have one pastime - surfing web. Early in her experience she knew absolutely nothing about web terms. In fact, mention of a spider would have sent her running. As her knowledge grew, she began to get a wild dream of becoming a virtual entrepreneur. Could she do it? She thought of what her family would think about her attempt. Their number one reaction she imagined would be surprise. This made decision - she would keep her business attempt a secret, and if all went well she’d have a really great surprise in store for them. Alicia went through normal first steps of setting up a website, and readying her product - a mother’s personal organizer. Next she researched all of marketing plans she could find.
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