How to Waste Money and Annoy Potential Customers

Written by Barry Harrison


Continued from page 1

I seerepparttar toll-free phone number atrepparttar 108692 top ofrepparttar 108693 page. I call (during their normal business hours) and get voicemail. They say my call is very important to them, but I’m not so sure...

Third time’srepparttar 108694 charm? Back to Google, click on another ad which takes me to a page with lamp shades (YAY!). I can sort by nine different criteria, but even so, I don’t see exactly what I want.

There’s a link to talk to a lighting consultant. I’m skeptical, but I call. Someone answersrepparttar 108695 phone! I explain what I want and I’m told I need a custom shade. This company doesn’t make them, butrepparttar 108696 consultant refers me to two other sites where I can order custom-made shades.

Even though I didn’t find what I was searching for, I really appreciate this experience. I’d be happy to return to this site and do business with this company inrepparttar 108697 future.

The moral of this story. Have some respect for your customers. Think about their needs and do everything you can to meet them. If you’re advertising a product for sale it should be available on your site. If you expect people to make a choice, provide repparttar 108698 information and pictures they need to feel comfortable making a decision.

And even if you can’t makerepparttar 108699 sale today, you can and should offer a good customer experience because there’s always tomorrow.

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategy for the Real World.

Engaging Web design Effective Internet Marketing Essential Content Management Tools

Visit his site at http://www.resolvedigital.com or mailto:barry@resolvedigital.com


Should You be Using RSS Feeds and Blogs?

Written by Craig Desorcy


Continued from page 1

Day after day, afterrepparttar kids went off to school Alicia spent a few minutes blogging about everyday events inrepparttar 108691 life of a mother. She incorporated RSS feeds into her plan, and included a great number of links to other sites of interest (all affiliate links.) Day by day she watched her web traffic increase and her bank account grow. By Christmas time she hadrepparttar 108692 most amazing surprise to present to her family - a bank statement that proved she had earned more than $30,000 in her spare time of a few minutes each day.

How could such a simple marketing plan work for an obvious newbie? Simply! Alicia just found a plan that involved a little technological knowledge and implemented it. She happened to have found a way to get her site indexed and listed on search results almost immediately. Spiders love updated content and long lists of related links. Alicia, like most mothers, knew that if you feed something what it likes, it’ll pretty much do what you want it to! For Alicia, a little mother’s insight paid off.

************************************************ For A Complete Step By Step informational guide on how to blog and use rss feeds Click here>http://www.effective-info.com/blogs-rss.html

This article is copyright© 2005 Craig Desorcy Anyone may use this article as long as this resource box is not removed.

Craig(at)effective-info.com ************************************************

Craig Desorcy is an Internet enthusiast who runs several successful websites. Craig(at)effective-info.com


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