Once a prospect requests your information there are a million and one things that can divert his attention from it.

For instance:

His computer crashed, he has to wait several days to get it repaired. His wife called, her car broke down again. He has to pick her up. The kids are screaming, dog is chewing on their favorite toy. His friend needs a ride to airport...now!

These are just a few examples of what can happen to cause your prospect to forget about your offer. That's why it is so important to get your offer in front of a prospect more than once. The ideal number is 5-7 times.

How an automatic responder (autoresponder) works

These programs automatically return a prewritten message to anyone who sends a message to autoresponder's email address. They usually allow for one or more follow-up messages.

Types of automatic responders

Single follow up - this one will reply once only to any message sent to it. These are very useful for letting someone know that you have received their mail and will get back to them shortly, or you could inform people you are away on vacation.

Multiple follow up – these are often called sequential autoresponders. They can be programmed to follow up over a period of days, weeks, or months with any number of sequential messages.

Features:

How To Write Powerful, Persuasive Web Pages

Wouldn't it be incredible to be able to consistently convert 3-5% of your visitors into eager buyers?

You've no doubt heard 1-2% goal that seems to be in every marketing book going. You may be shocked to know that you can definitely do better!

There are sites that regularly pull more - in 3%-5% range, with spikes to 10-15% with well targeted traffic generation campaigns.

Isn't that more like it?

Many factors will lead to better conversion results for your webpages including: products you sell, your competitive advantage, how well targeted your marketing is, your competition, and even how long your product has been on market.

No doubt though, your sales letter will be primary factor in converting visitors to your page into buyers who put money in your pocket.

So what's secret to writing web copy that sells?

This is not an exhaustive list, but IS based on actual testing I've done over last 12-months where my own web conversion for http://www.infoproductcreator.com has gone from a measly .5% to well over 3% with spikes in 10-15% range.

Here's what I've found to make biggest factors in making a ho-hum webpage into a super seller.

Copy Tip 1: Keep It Simple

Focus on one product or service at a time. Don't confuse your prospect. Be super clear on your key benefit right up front, then follow with additional benefits. Go for jugular, you only have one shot, in most cases. Words sell better than pictures in most cases. Always be thinking - can I be more direct, succinct, to point?

Copy Tip 2: Write A Killer Headline

It's single most important part of your sales letter. If you have not spent at LEAST double time on your headline than on rest of letter combined, shame on you! I spend on average 4X effort on my headlines than on rest of sales letter.

Copy Tip 3: Write A Killer Sub-Headline