Free autorespond-it.com (contains all above features) limitlessfollowup.com (free perl script) zipresponse.com sendfree.com getresponse.com

Paid aweber.com rapidreply.net

How to set up an automatic responder on your web site

1. Create a form on your web site to capture your prospects information (i.e. name and email address.) You can do this on one or several pages or use a pop-up or pop-under (www.isitebuild.com/web-site-promotion.com) on your web page. I prefer pop-under because it is less obtrusive for your visitors (pops up when prospect has left main page).|

2. Write a series of 3-7 personalized follow-up messages regarding your offer. You have option of spacing these several days (or weeks) apart from each other.

3. Set up a confirmation page (www.isitebuild.com/success) to confirm your prospects successful subscription.

4. Set up an error page (www.isitebuild.com/failure) in case your prospect makes a mistake filling out information. Create an email link on this page that will direct him to your offer. Your autoresponder will still capture his email address for follow-up.

5. Upload your main page (containing your subscription form),

confirmation page, and error page to your web host. If you are using a pop-up page, upload this one as well.

6. Check all your web pages before you begin your marketing campaign. Test links and check pages in different screen resolutions, and browsers.

7. Begin your marketing campaign.

Creating multiple personalized follow up messages to your prospects, gives them a better chance to respond to your offer, resulting in increased sales. Using an automatic responder will allow you more free time to focus on implementing other marketing strategies.

Herman Drost is the author of the NEW ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site. http://www.isitebuild.com/web-site-promotion

Copy Tip 4: Journey Through Benefit Land

Make your copy take your customer by hand and lead her through an ever more exciting treasure hunt - until BINGO, you arrive at your irresistible offer. Start with your most attractive benefit and continue to reinforce with credibility, then benefit and more credibility.

Copy Tip 5: Sell with Sub-headings

Have AT LEAST One Sub-Headline per viewable page. Web readers scan - 90% of your visitors will not read through your copy, but will scan your headline, then if you are lucky, will read your first paragraph and then scan your sub-heads. Your sub-heads should tell your story and intrigue your reader to read more or order.

Copy Tip 6: Trigger Key Emotions

Reinforce Emotions Your Customer is Already Feeling. Wait a minute - how do I know what my customer is feeling? Well you better know! You will never have truly killer copy until you understand your customers emotions about your subject area better than they themselves know. Once you have identified a few of their emotional buy triggers, then don't beat around bush. Come right out and expose that emotion - build on it. Using phrases like "Imagine you have found..." or Wouldn't it be great to..." allows you to "remind" your visitor why they absolutely MUST have your product.

Copy Tip 7: Have an Irresistible Offer

Once again, live in your customer's shoes. You can triple or quadruple your sales by tweaking your offer to include more percieved value. Throwing tons of freebies at your customer is NOT perceived value. Including something unique, something personalized (Like a consultation with an expert), something that they will get again and again (updates) all increase perceived value of your product.

While there is more to writing great copy than outlined here, these are main building blocks.

Work on these areas first, as they will make most impact on your bottom line.

If you want to learn more about mastering art of copywriting, here's two resources I recommend highly!

http://www.thegaryhalbertletter.com

and

http://www.myws.com/ideaguide

Believe it! Words really do sell.