How to Use Public Speaking to Attract ClientsWritten by Steven Van Yoder
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients. Because Middleton had always spoken to promote his business, he turned to public speaking with a vengeance. He researched local organizations whose members comprised professional business owners, his target clientele. He called chambers of commerce, business groups and others likely to be interested in his three-hour marketing workshop. Within a few months, Middleton had spoken at over a dozen organizations, establishing his reputation as a marketing expert for professional service firms. He quickly became a known entity, having personally introduced his business and credentials to hundreds of prospects. Better yet, Middleton's speaking strategy helped him land all business he could handle in a relatively short time period. Over course of sixteen talks, he averaged one new client each time. Today, seminars he conducts at business groups and, increasingly, teleconferences promoted through his web site generate more than 50 percent of his business. Speaking Is Selling Many business people never consider standing in front of their buying public to share professional wisdom. If you're one of them, you're missing boat. Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave room. By speaking regularly you can end uncertainty of knowing where your next client will come from. Speaking can help you reach dozens, and sometimes hundreds of your best prospects every time. Speakers report that speaking regularly continuously fills their prospect pipelines, ensuring a steady stream of new clients and customers. Speaking is effective because it showcases your knowledge before groups of people who eagerly show up to hear it. Your prospects may tune out advertising, but they'll pay attention to your talk because it presents your knowledge in polished form to people who think it will help them. Speaking gives you tremendous visibility and credibility that increases over time. Whenever you are in front of a room, you get noticed. People will remember who you are and what your business does. The more people see you speak and see your business name, more successful people think you are.
| | How to get more leads, sales, repeat business, and profits - without increasing traffic.Written by Giuseppe Russo
Do you think that traffic is only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers.Are you serious about marketing online? If so, there is no doubt you should be split testing if you aren't already! Do you want to maximize your profits? Then you need to do split testing. If you don't do that, there is money laying on table. If your site converts 1% of visitors into paying customers and you make earn $50 on every sale, but spent $40 to make that sale, you got a profit of only $10. Now, watch what happens if you could somehow go from converting 1% to 2% of your visitors into customers. You will get 2 new customers for every 100 visitors, which earns you $100. This means a 500% profit increase! Yes, because it costs you same amount to acquire these 100 visitors (in our example $40), but instead of generating only 1 customer and making a $10 profit ($50 - $40 = $10) you are now making 2 sales for that same traffic. This means $100 but your costs are still $40, so $100 - $40 = $60. You've just increased your profit by 500%, without spending any extra money! Do you want to know what increase you will have a conversion ratio of 3%? An incredible 1,000% profit increase! You can increase your conversion ratio and your profit only by split run testing. And you can test everything on your site: Test new headlines, guarantees, graphics, different bonus, opening paragraphs, popups, popunders, long copy vs short copy. Just test one element at a time on your page then track and analize your numbers because you need to know exactly what result each change on your page had. Did change that you made on your page generate more leads or sales? You need to know what happend with that new headline, guarantee, bonus etc.
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