How to Use Public Speaking to Attract ClientsWritten by Steven Van Yoder
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Speaking gives prospects a taste of what you offer in a non-threatening environment. When they are in a room full of people, they feel comfortable. There's safety in numbers. They do not feel sales pressure of a one-on-one meeting. It's also low risk, as chances are, they didn't pay as much to hear you speak as it would cost to hire you. Get On The Program You don't have to be a seasoned speaker to put speaking to work for your business. If you're willing to speak for free, you'll find that there are more outlets available than you'll know what to do with. "If you can get up there and do a decent job you will immediately position yourself as an expert in minds of an audience," says business coach, author and professional speaker Caterina Rando. "You only have to be 'decent' to make an impact. Even though speaking can be scary at first, anybody can find groups to speak to and master basics of giving a good speech." Choose right topics Before you contact an organization about speaking, create sample talk descriptions with catchy titles. For example, a financial planner could avoid generic descriptions like "Planning Your Retirement," and use a more snappy title like "Enjoying Your Gold Years On A Champagne Budget". Targeting speaking opportunities Once you are clear about your topic and its benefit to audience, make some calls and offer yourself as a speaker. Here are ideas of where to look for a free podium. Many of these groups need speakers all time. · Chambers of Commerce · Service Clubs · Industry Specific Associations · University Extensions · Professional Associations Getting most out of your speech The promotional value of your talks goes beyond your time on podium. Often, when you speak to a group, group publicizes event. Many people who do not attend event will still read information, or will hear about you from other attendees, and may give you a call. Consistency is big thing. Getting out there and speaking on a regular basis keeps your pipeline full of prospects. When you're done, put a follow up mechanism in place, even if it's a simple mailing or newsletter. If you keep in contact with people who've heard you speak, you get more long-term leverage from your efforts.
Steven Van Yoder is the author of Get Slightly Famous (tm.). He teaches small business owners how to attract more business with less effort by becoming a mini-celebrity in your field. Visit www.getslightlyfamous.com to claim your FREE Slightly Famous Marketing Plan Workbook.
| | How to get more leads, sales, repeat business, and profits - without increasing traffic.Written by Giuseppe Russo
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I know a free software that makes this marketing process very easy. It allows you to conduct split run testing of any website marketing campaign you initiate so you can simultaneously test... Multiple Sales Letters Different Ad Copy Graphic Design Work Different Price Points Varying Guarantees Entire Website Designs Think about this: if your site converts 2% of visitors into customers, it also means that 98% are leaving your site without buying. And this is a good reason why you should be doing split testing before you spend some time and/or money on advertising and bringing more traffic to your site. Want to know more about effective spit testing? I have a Free 30 page Special Report that explains how to test most effectively. Are you content to let 98% (or even 99%) of your visitors leave without making a purchase? Do you know why they are leaving your site? By boosting site conversion rates you'll get more value out of all effort and expense you spend driving traffic to your site! Now, if your site has a low conversion ratio you have to improve it. So first, improve your conversion ratio, then aggressively seek new traffic.
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