How to Use Keywords to Optimize Your Site for Search Engines Part 2 Copyright 2002 Herman Drost Placing keywords strategically throughout your web pages will greatly improve your rankings in search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from search engines.
How do you sort all this out so you can effectively market your web site to search engines?
My last article (www.isitebuild.com/keyword), discussed, what is a keyword and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use and some tips on what to avoid.
Where to place keywords in your web pages?
Title Tag - this tag should contain your most important keyword phrase. Make title interesting enough to grab visitor's attention. Only use 5 to 6 words in your title with your most relevant keyword in beginning.
Description Meta Tag The search engines often use this tag when they display description of your web site in search results. Try to make description inviting for your visitors. The length should be less than 200 characters, including spaces.
Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. Here are some things to remember:
Don't use same keyword more than 3 times. Use keywords that occur in your Title Tag and Description Tag. Use only 200 characters for all your keywords. Use different keywords for all your pages. Only use keywords that are relevant to your site. Use lower case letters. Use single and plural forms of your keywords. Use commas or spaces between your keywords or keyword phrases.