Placing keywords strategically throughout your web pages will greatly improve your rankings in search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from search engines.

How do you sort all this out so you can effectively market your web site to search engines?

My last article (www.isitebuild.com/keyword), discussed, what is a keyword and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use and some tips on what to avoid.

Where to place keywords in your web pages?

Title Tag - this tag should contain your most important keyword phrase. Make title interesting enough to grab visitor's attention. Only use 5 to 6 words in your title with your most relevant keyword in beginning.

Description Meta Tag The search engines often use this tag when they display description of your web site in search results. Try to make description inviting for your visitors. The length should be less than 200 characters, including spaces.

Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. Here are some things to remember:

I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages within same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?

I'm really not sure but information on site was very good. It got me thinking though.

Everyone is talking these days about link popularity and getting as many people to link to your site. Often this means you have to give reciprocal links back to them. The theory goes that better your link popularity better you will rank in search engines.

Well some people appear to be taking this to extremes. Suddenly you have got 473 links to other sites all sprayed across your web pages. Your visitors are bombarded with banners and text links on totally different subjects. They do not know what to click on next. Ahhhhhhhhhhh!

Sure you may jump up a couple of places in search engine results but is it really worth it?

With so many links these sites are not focussed.

What is answer?

Why not have fewer links. This might mean more profits.