How to Use Keywords to Optimize Your Site for Search Engines

Written by Herman Drost


How to Use Keywords to Optimize Your Site for Search Engines Part 2 Copyright 2002 Herman Drost

Placing keywords strategically throughout your web pages will greatly improve your rankings inrepparttar search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned fromrepparttar 134524 search engines.

How do you sort all this out so you can effectively market your web site torepparttar 134525 search engines?

My last article (www.isitebuild.com/keyword), discussed, what is a keyword and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use and some tips on what to avoid.

Where to place keywords in your web pages?

Title Tag - this tag should contain your most important keyword phrase. Makerepparttar 134526 title interesting enough to grabrepparttar 134527 visitor's attention. Only use 5 to 6 words in your title with your most relevant keyword inrepparttar 134528 beginning.

Description Meta Tag The search engines often use this tag when they displayrepparttar 134529 description of your web site inrepparttar 134530 search results. Try to makerepparttar 134531 description inviting for your visitors. The length should be less than 200 characters, including spaces.

Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. Here are some things to remember:

Don't userepparttar 134532 same keyword more than 3 times. Use keywords that occur in your Title Tag and Description Tag. Use only 200 characters for all your keywords. Use different keywords for all your pages. Only use keywords that are relevant to your site. Use lower case letters. Userepparttar 134533 single and plural forms of your keywords. Use commas or spaces between your keywords or keyword phrases.

A Lot More Profits with Less Links

Written by David McKenzie


Have you got too many links on your site?

I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages withinrepparttar same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?

I'm really not sure butrepparttar 134523 information onrepparttar 134524 site was very good. It got me thinking though.

Everyone is talking these days about link popularity and getting as many people to link to your site. Often this means you have to give reciprocal links back to them. The theory goes thatrepparttar 134525 better your link popularityrepparttar 134526 better you will rank inrepparttar 134527 search engines.

Well some people appear to be taking this to extremes. Suddenly you have got 473 links to other sites all sprayed across your web pages. Your visitors are bombarded with banners and text links on totally different subjects. They do not know what to click on next. Ahhhhhhhhhhh!

Sure you may jump up a couple of places inrepparttar 134528 search engine results but is it really worth it?

With so many links these sites are not focussed.

What isrepparttar 134529 answer?

Why not have fewer links. This might mean more profits.

Then your visitors will come to your site and see only a few links. There will only be a few places for them to click on. It will mean they spend more time readingrepparttar 134530 actual content on your site. This will mean they actually stay longer at your site.

Cont'd on page 2 ==>
 
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