Heading Tags These tags hold separate topics between paragraphs and range from H1, which is very large and bold to H6, which is very small and bold. Your page heading should contain your most important keywords or keyword phrase.

Alt Tag This tag is used to add text in place of image. The user may have turned off reading graphics to make page load faster. Therefore he will read ALT Tag text instead. Add short keyword rich text to your graphic links. Make sure ALT text describes link destination.

Hypertext Links Include your keywords or keyword phrase in your link text.

Content Search Engine spiders put more weight on keyword rich content that is higher up on page rather than in middle or lower sections. Insert your keywords and keyword phrases in your text at least three times.

Types of Sites that won't get indexed by Search Engines. Flash and Frame Sites - pages created this way will be avoided by Search Engines spiders.

Dynamic Pages - any web address that contains a question mark (i.e. ASP, Perl, Cold Fusion), will not be indexed by spiders.

Password Protected Pages - Search Engines Spiders will not index any area that is protected by a password.

Meta Tag Generators These are tools that can be used to automatically generate your keywords. Here are some resources you can use:

http://vancouver-webpages.com/META/mk-metas.html http://www.bcentral.com/products/metatags.asp

Conclusion: Consumers are 5 times more likely to purchase your products after seeing search engine listings versus banners. Implementing these strategies mentioned, may not get you a number one ranking in Search Engines, but you definitely have a distinct advantage over those Web Sites that have not done any optimizing.

Herman Drost is a Certified Internet Webmaster (CIW) owner and author of iSiteBuild.com Site Design and Low Cost Hosting from $30/year. (http://www.isitebuild.com)

The 'stickiness' of your site will improve. They may even come back because they have learnt a bit more about you and your web site. They may even bookmark your site for future reference. Now that is what you are trying to do - get visitor to come back. Rarely do they buy on first visit.

Contrast this to a site with lots of links. You see dozens of links to dozens of different sites. You quickly scan home page and see a link that takes your interest and click on that link.

You are suddenly on someone else's web site. In meantime you have completely forgotten name of web site you were just on. Not only a lost visitor but perhaps a lost customer.

These people are less likely to come back to your site. They cannot even remember name!

So here is a method to focus your web site.

Have fewer links on your home page. Put some of links that were on your home page into your other pages. This will make people click from your home page to one of other pages of your web site. Then make sure each link is related to what you are discussing on that particular page.

Be more focussed. People will stay longer at your site. They will not be inclined to leave on first link they see. Get them interested in what YOU are offering not what someone else is offering.

Less links means more profits.