Why an irresistible offer is critical to your online success.Here's a prediction that may shock you:
If you don't make a compelling offer to your Web site visitors
first time they visit, they will probably never come back!
And I can prove truth of this to you in about 30 seconds.
Go to your browser bookmark file and count number of sites there versus number you've actually been back to. Be honest. I'll bet it's less than 10%.
And these are sites you *bookmarked.* What about sites you *didn't* make a note of? Out of sight and out of mind, perhaps forever.
No matter what you sell, you absolutely, positively *must* make your visitors an offer they can't refuse. You *must* get them to tell you who they are, and possibly what they're interested in, and you must get them to agree to let you contact them.
This is by far best way to build a base of qualified prospects that you can market to again and again.
The best offer to make is for something free. The challenge is to create a high-perceived value for your freebie while keeping your fulfillment cost low.
An e-zine can work well for this, but its value usually takes time to develop -- as people read issues. One way to build value up front is to create teasers for your zine at point of signup. Tell people what they'll get with each issue and how it will benefit them. Or better still, get some testimonials about how your zine benefited readers and link to them.
