You might want to create a "starter" issue of your zine that people get via autoresponder as soon as they subscribe. You could create a "best of" or resource issue for this purpose. Doing this will give your subscribers immediate value while it reminds them of what to expect in future. If you don't send something quickly, people may forget they signed up and not recognize your zine later on.

Depending on nature of your site and your business, you might offer people a free classified ad, a free consultation, a free sample, or a free link to their site. If you do this, be sure to assign a realistic value to your offer. Let people know what they're getting for free.

Whatever you do, make sure your offer is prominently displayed near top of your home page. You might want to create a small banner for this purpose.

Make sure you get as much appropriate information as you can about your visitors when they sign up for your offer. For an e-zine, that may be just a name and email address. But for offers that have a higher perceived value, you can ask a lot more questions, which most people will answer.

If you don't have a compelling, irresistible offer on your home page, I urge you to create one immediately. The sooner you do, sooner you'll start generating a roster of qualified prospects you can cultivate into a garden of profits.

Nick Nichols helps you spend less on your advertising and promotion and get more cash out of your business. Get his new free book, "10 Secret Tricks Every Online Marketer MUST Know to Stay Competitive" here:

Everyone wants to act part of an expert.

You don't need to be an expert to write articles. Everyone has an opinion. Everyone has experiences. Everyone can do a little research and find a few facts. Heck, today you don't even have to know how to spell.

Publishers like to give their subscribers various views. Yours doesn't have to be same as everyone else's.

You want to improve your business? You want to increase traffic to your website? You want to brand your name?

Take time and start writing some articles. The first few may not even get published but more you write better those articles will get.

Please write. Publishers are standing in line to publish you.