To get best out of these methods, you need to: · Target your market – make sure you are "on target". Don't try to market to everyone. · Promote consistently – start a daily, weekly and monthly regimen or promotion. · Track your progress. Test out different ads. Keep a record of your marketing plans and which method is most effective.

1. An Effective Web Site – I put this first, because even if you get thousands of visitors to your site, if it is not easy to navigate, doesn't look attractive and is not clear in its purpose, you will not have any sales or repeat visitors. Here is what you need:

a. A heading that immediately catches visitors attention b. A description or sales letter that states (in easy to understand words), what your site is about. c. Easy navigation – your visitors must be able to tour your site with ease d. Ask for your order or what action you want visitor to take. e. Contact information – make it easy for people to contact you.

2. Search engines – If you wish to get listed, here are some very important things to do first: a. Have a title that states clearly benefits of your site containing some of your keywords. b. Meta Tag "description" should describe exactly what your site is about, using your main keywords. c. Meta tag "keywords" all keywords that someone may search on to find your site. d. First paragraph – should also contain a description leading into your site using more of your keywords in your sentences. Make sure you do not repeat same keywords in all of your descriptions more than 5 times. e. Submit to main search engines by hand (don't use automated software because all search engines have different requirements.)

3. Opt in Newsletter – capture names and email addresses on your web site for your newsletter to send out updates, tips, contests etc to your customers. Always offer something for free in return for their email address.

Here are some tips for easy, low cost marketing that might get you where you want to go- fast.

**Market with excitement**

Nothing sells like excitement. When you seem excited and enthusiastic, prospects catch your excitement.

For some reason a lot of people seem to think excitement has no place in selling. They call it "hype" or "hard sell" and won't do it. Sure, there is such a thing as trying too hard to be enthusiastic, but that is rarely problem.

Today I called U-Haul looking for a trailer to haul some big boards. The man who answered phone spoke so softly I could hardly tell he was there. He had no enthusiasm and didn't care to answer any of my questions. His location could double or tipple their sales if he simply got excited.

I've seen top entrepreneurs and sales people badger, beg, cajole, even cry to get sale. It works. Customers won't buy unless they FEEL a commitment to you and your products. You can build that commitment faster by showing YOUR commitment with excitement for what you do.

**Market with your own cassette**

Cassettes are a great marketing tool. You can put your information on a tape and let people listen to it on their way to work, while they are relaxing, or while they're working.

The recording industry is doing their best to phase out cassettes which have never been as profitable as CDs. But simple cassette just won't die. Almost everyone has a cassette player and will for years to come.