How to Market Your e-Business on a Shoe String Budget

Written by Herman Drost


Continued from page 1

5. Classified Ads in AOL and Yahoo a. These arerepparttar best email classifieds onrepparttar 121599 Net. Create a catchy title for your ad. You can submit up to 10 ads. Create each ad with a different heading or submit to a different category listing. b. Use a follow up auto responder to create automatic follow up messages to your responses – one follow up is hardly ever enough for repparttar 121600 Internet Marketer who is easily distracted or very busy with other things. c. Change your ad title every 24 hours, so thatrepparttar 121601 ad stays at repparttar 121602 top ofrepparttar 121603 list. d. Track all your ads, to see how many hits they each get, then changerepparttar 121604 ad until you get a winner – then you can move onto paid advertising.

6. Free Ezine Ads – here's another way to test market your ads. Submit to ezines that accept free ads in return for signing up for their ezine. Here's an example: a. Subscribe to 21 ezines of your niche market – try to go for ones that publish weekly or biweekly. b. Track each ad you submit – some will take a while to publish your ad since they already may have back log of ads to be submitted. c. Once you have found those ezines that gave a good response, then you can use them again inrepparttar 121605 future. d. Your next step will be to advertise in low cost ezines.

7. Participating in Forum Discussions – a. Find a forum where your target market visits. b. Offer friendly advice (don't advertise), ask questions, provide helpful information, most of all haverepparttar 121606 attitude of helping others, not taking – this will give you better results and you make friends as well. c. Leave an email signature atrepparttar 121607 end of each message, giving your name, title of your business, web site address, email address. Visitors torepparttar 121608 forum will know where to look, if they wish to find out more about you.

If you implement these methods on a consistent basis, you will definitely see an increase in traffic to your web site.

Herman Drost is a Certified Internet Webmaster (CIW) and owner of iSiteBuild.com (http://www.isitebuild.com) Site Design, Hosting, Promotion Author of "Marketing Tips" newsletter. mailto:isitebuild@aol.com


Easy Advertising For The Thriftwise Marketer

Written by Kevin Nunley


Continued from page 1

Check with musicians and music stores for small but well- equipped home studios who can do a professional job for very little money.

Look inrepparttar Yellow Pages for cassette duplication firms. Shorter cassettes tailored torepparttar 121598 length of your talk can cost from 15 to 30 cents per tape.

**Market with your ad on plastic bags**

Retail stores of every kind use hundreds, thousands, MILLIONS of plastic bags. Many use paper bags as well ("plastic or paper?" arerepparttar 121599 only words many bag boys get to say.)

Large chains have bags with their logo printed on them, but most smaller stores have plain generic bags they buy from suppliers. Find out how you can get your ad printed on those generic bags.

Many small stores may be happy to include your ad on their bag if you pay for printing and includerepparttar 121600 store's logo as well. Consider having your own plastic and paper bags printed, then offer them to stores at a discount.

In a very short time your ad can be all over town. When I come home fromrepparttar 121601 store, I often pull outrepparttar 121602 item and leaverepparttar 121603 bag onrepparttar 121604 kitchen table, then come back later to storerepparttar 121605 bag for future use. That's a lot of repeated "views" for your ad by any number of people who may seerepparttar 121606 bag today or inrepparttar 121607 future.

Ask local stores where they get their bags from. Contactrepparttar 121608 supplier to find out how you can get your own bag ad campaign started.

Perhaps these methods won't bring in as much business as spending half your profits on advertising, but they will bring recognition and a lot of customers that wouldn't have heard about you otherwise. Give it a shot, or think up some more creative, non-costly ways to market yourself. Your results could be better than you expect.

Kevin Nunley provides marketing advice, copy writing, and promotion packages. See his 10,000 marketing ideas at http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com and 801-328-9006.


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